NeoMedia Technologies, Inc (NEOM)

[DirectMethod]

LOL - Nice to see the amount of resonses.

Listen - not sure if any of you are in Brand Strategy, Brand Management, Marketing, Advertising or the like. Regardless, it's well known that brands spend perhaps every penny they have on developing their brands. Whether product development, customer service or straight up advertising and marketing - each silo of investment all leads back to the building of their brand. Brands will not take the risk and put their heads on the chopping block. Especially if that chopping block costs anything more than FREE.

Here is a hypothetical example for you - I see a great QR Code on a poster for Company XYZ - I am a teenager with nothing better to do so I go home, create a QR Code that links to a competitor of the original code or an adult website or a militant group - and in the middle the night i quietly take my glue and neatly paste my code over top of the existing code.

Do you think brands will take this risk? Why would they? To save people 6 keystroke?

Also, brands spend billions and billions of dollars trying to seperate themselves from their competiition. Brands want to own what is theirs. Their color program, their logo, their taglines, their offering, their corporate culture - everything. Why would a brand sacrifice an integral and valuable and costly piece of marketing real-estate to an element that looks like everyone elses?

I am in marketing and I spend my days trying to convince the brands I work for to develop USP's (for you shareholders - that means Unique Selling Propositions)

Maybe a better solution is someone like A9 - http://www.a9.com/-/company/snaptell.jsp

Owned 100% by Amazon - 100% deservedly patented - allows a brand to include detectable images i.e. a logo - to be scanned which will then take you DIRECTLY OR INDIRECTLY to the destination URL.

Unfortunately my last post of the day. Goodluck - hopefully your stock will go up $0 .001 today :)

GO IAIN GO!!!!