Private placements have a few advantages over 504 financing. I'll quickly detail a few and anyone can feel free to add on. Private placements are usually done in exchange for restricted shares, usually 4-6 months. This means there is no immediate negative impact on share price. The cash injection would allow a company like WNBD to build inventory for a major retailer and have the funds to launch a nationwide ad campaign. Its DEFINITELY something that Eric needs to evaluate going forward.