One could be building inventory (as well as racks, etc.) for the rapid expansion that Lancaster, Piggly, IGA or any major distributor or retailer is expanding into more stores.
One could be gearing for more advertising/marketing to further boost penetration and store counts.
To simple go "OMG" is a lack of understanding to what the company has been doing for the past year and half.
Not hiding growth requires more capital and 504 is current method at less then $1 million / year pace for past year and half.
Gotta run...busy busy..but thought i'd chime in quick
Do your own due diligence; factors and conditions can change daily