I agree. People are expecting huge jumps in PPS with the online store and I must say I disagree.
They will do some promoting if they want to sell the new line, but overall, I dont think this is going to reflect until financials are provided along with a PR.
But if you have financial data, why wouldn't you wait until after the 1st quarter once the online store is up, and sales are coming in. If all is going well, there will be truly good news to report. If I were owner, I would wait until the 1st quarter.
I dont see big increases until financials are updated and provided and I dont see any sense in doing that now when they can wait another quarter and produce better information.
JMO of course