This news is not 'investor' news. The date of the lab opening is just for anyone who might wish to make plans in advance for attending. Us investors already knew that they've started moving into a new lab and that it will open sometime in Dec or Jan. So this date announcement is not requiring an official 'investor PR announcement." So no problems with posting the date on face book first. It's just a nice thing to do for those wishing to make advance travel plans.