NeoMedia Technologies, Inc (NEOM)

[Poptech]

JCG: I now get your point of view. My read of the settlement agreement is different. "Free" in licensing deals always has the phrase "royalty-free" in the terms. This was not in the licensing terms of NeoMedia's rights to Scanbuy's patents. Instead, they said the NeoMedia had paid for their rights. Maybe your assumption is right, but there is no evidence of that YET. We still may see the terms.

Forget the ego portion of The Big Win, the combination of NeoMedia and Scanbuy's portfolio is a MASSIVE barrier to entry and a MASSIVE barrier to patent infringement. Throw in Neustar's commitment to building out the indirect mobile barcode infrastructure, and it would take a considerable capital outlay to try and infringe these companies' IP. That we agree on. The considerable gain for NEOM is the litigation risk in the US is near zero. I think we can all agree that it was the litigation that truly killed the market and NeoMedia PPS.

Again forgetting the Big Win, sit in Scanbuy's shoes for just a few minutes. Come on, try it. Scanbuy now shares rights to a powerful portfolio of patents. They have the right to license their former competitor's patents. They have an experienced partner in NeoMedia. The US market can finally move forward. And they are surely congratulating themselves on the one thing this board refuses to discuss. I assure you that as Iain was having a beer, some bubbly was consumed by their new business partner across the pond. This is a very good thing - who wants a resentful licensing agent?

The industry raised a few glasses too. Now it is time to get to work and see if this is as big as some of us think it is. I present mobile barcoding at least one a week, and I am yet to find an audience that knows what I am talking about. They intuitively get the potential, but they find it suspect that their phone can scan a barcode. Together, NeoMedia, Scanbuy, Mobile Tag and Neustar can launch an awareness campaign that will change all that. NeoMedia would have never had that capability without these partners.

I went back and read Iain's interviews and I did not see where he said Neustar would not be involved in processing Scanbuy's transactions. Do you have a reference or quote?