CrocHntr: If the product is good, it will be very "giftable". I might give high-end cheese as a gift, but not the packaged stuff from a company like Hickory Farms. Not that there is anything wrong with Hickory Farms. So a high-priced product might be a plus during holidays sales season each year.
Congrats if you are in DDRX. I bought around $10 and sold around $19? DIdn't own enough to buy any high-end cheese with the profits! LOL.