One of the things that we all have to remember before we get too "conspiracy theory" all over this find, is that IDO is notorious for leaving things out on their website. They have done it several times, and it was without any ill intention...just a mere lack of thoroughness.
IMO, this could very well simply be another of their distributors that chose not to use IDO's name but their own...a few of the distributors that are listed on their site have marketed the MagShoe without the MagShoe name, as others have pointed out. If this is the case, which I think is quite possible, then I would go with Tommy's statement that Eastern Beacon is a distributor with initiative...and Goldberg made the statement in his email to Hokie that they are carefully examining their distributors and getting rid of those who are not getting the product out to their constituents.
After looking at the Eastern Beacon PDF that Danno was so kind as to uncover, I am certain that this is indeed the MagShoe....and will be contacting Goldberg to ask when they will find a website manager who can get the job done. They should also take some notes from Eastern Beacon on how to showcase their product on their own website. But maybe their thinking is that it is up to the distributors to fine tune that end of the sales process. And based on the other distributor sites I have examined, Eastern has the most detailed and well presented I have seen. I will let the CEO know this as well. Perhaps he can contact these other distributors and encourage them to use Eastern Beacon as a template for their product. Just thinkin aloud here....