Am I the only one rolling my eyes and saying "big deal"? I mean from an average Joe's perspective who doesn't own a Flex Fuel vehicle (or even if he does) in the Dallas area, what the hell is the real incentive of visiting some hoity toity out of the way GAS STATION when he can just go to 1 million Shells Chevrons etc around him. This is a LOSING proposition. You people are never going be rich. Just accept it and move on.