I remember discussing this before on this board, and someone brought up a realistic theory on that. What if they held off because once Kendra signed on she suggested the real estate deal and other ideas to launch this into a corporate environment. If they were able to launch the marketing blitz after signing and sealing a deal such as one with KW they would have more funds available to launch a large scale campaign, and if KW agreed also use that name on their ads to show additional credibility.