Thursday, September 10, 2009 7:07:36 PM
In a professionally run organization, when the management ask to release a PR, the PR firm would ask the purpose of the PR. What impact it should have, what should the PR do? If the PR is suppose to do nothing then probably there is no need for that PR and it would be a waste of money. It is even more important for a startup company to make sure they are spending it right even it is a penny.
So my question is what was the purpose of this PR then? I was not saying "why is it not hyped". What I was saying is that the PR lacked any concrete information to be of any value to existing or potential investors. There is a direct co-relation between investor perception and the pps. If it was of any value then we would have seen it in the pps. The content of the PR had the effect of a non-event which is really not the case as they actually added customers. In that sense the PR was written not professionally. Have you noticed, how in the past we have seen the exact same effect. They have added many customers in the last few months and we get a PR and no effect on the pps. Badly written PR.
Now literally speaking, I don't think this PR was written by a professional PR firm. If my PR firm wrote a PR like this they wouldn't get paid.
Now we have already beaten this non-event to death. We can agree to disagree if there is a disagreement which I am not even sure what. All the best.
So my question is what was the purpose of this PR then? I was not saying "why is it not hyped". What I was saying is that the PR lacked any concrete information to be of any value to existing or potential investors. There is a direct co-relation between investor perception and the pps. If it was of any value then we would have seen it in the pps. The content of the PR had the effect of a non-event which is really not the case as they actually added customers. In that sense the PR was written not professionally. Have you noticed, how in the past we have seen the exact same effect. They have added many customers in the last few months and we get a PR and no effect on the pps. Badly written PR.
Now literally speaking, I don't think this PR was written by a professional PR firm. If my PR firm wrote a PR like this they wouldn't get paid.
Now we have already beaten this non-event to death. We can agree to disagree if there is a disagreement which I am not even sure what. All the best.
Experience is the most powerful tool in the world !
