I think I'm seeing the BIG PICTURE now, get their goods out to the retailers first then worry about the store.
They would rather get 500,000/1,000,000 copies out to these companies in bulk sales rather then a couple at a time with the Online Store.
"Inca works with nearly 100 upscale, global retailers who carry its high-fashion brand. These include Neiman Marcus, Barney’s New York, Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, Henri Bendel, Fred Segal CA, Scoop New York, Jill Roberts, Everything But Water, Planet Blue, Victoria’s Secret and many others. Hollywood celebrities such as Kelly Ripa, Kate Hudson, Carmen Electra, Jennifer Aniston, Selma Hayek, Kathy Hilton, Hillary Swank and Vanessa Hudgens have been photographed wearing Inca apparel."