"why repr has run the ad for as long as they have is beyond me. time will tell what the result is.
I have no problems/concerns about REPR's long advertising campaign for assembly positions because I consider it a positive sign of decent/improving business conditions for the company. Historically, these types of ad placements by REPR have produced increases in the employee numbers and ultimately has led to increasing/accelerating revenue and profits.
The last time that I recall REPR advertising for at least two consecutive months was during fiscal 2008, which resulted in a 40% expansion of the company's manufacturing workforce. And this was followed by a 70% expansion of manufacturing employees in fiscal 2009.
With the possibility of REPR bringing the new needle set to market this summer, and my belief that the company hired a national sales manager in the third or fourth quarter, I find the timing of the 3-month advertising campaign for assemblers to be a little bit intriguing.