True. But that's a big if. Look at Mark's previous ventures in film. Clearly it's a passion for him. PINR gives him a public investment vehicle. My guess is that he's taken his EESO money and bought a ton of the PINR float, himself.
Then when this rises, he wins on all fronts.
99.99% of all pinks are scams. Best to assume the other 0.01% are as well.