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ETFC News

E*TRADE Launches Investor Resource Center
New Online Center Matches Customers with the Financial Information and Solutions They Need Based on Personal Goals
May 12, 2009 8:05:00 AM
Copyright Business Wire 2009
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NEW YORK--(BUSINESS WIRE)-- E*TRADE FINANCIAL Corp. (Nasdaq: ETFC) announced today that E*TRADE Securities LLC is introducing a new online center that provides customers with an aggregated view of information, guidance and solutions to work toward achieving personal financial goals quickly and easily.

The new Investor Resource Center allows investors to search through E*TRADE's comprehensive collection of tools, market insights, research, education and third-party resources by investing topic ("What are you looking to learn?") or by life events ("Where are you in life?") -- providing quicker, easier, more intuitive navigation. Customers may then explore, rate and implement the Investor Resource Center-generated financial options immediately or save them for later review.

"At E*TRADE, our goal is to make investing as simple and intuitive as possible," said Michael Curcio, President, E*TRADE Securities. "The Investor Resource Center organizes a wealth of information in a way that makes sense to investors, by asking where they are in life and what financial goals they have. In a market environment where investors want to better understand their financial options, E*TRADE provides the tools needed to help individuals build customized portfolios that serve their specific needs."

The Investor Resource Center, available at no additional cost to all E*TRADE customers, is organized around four of the most frequently asked questions regarding financial planning.

-- "What are you looking to learn?" - This section includes timely
information and actionable tools regarding investing, personal finance,
planning, tax, retirement and trading. Information is organized
according to basic, intermediate and advanced investment knowledge
levels. Average ratings from E*TRADE customers are also included for
each article, providing a peer-to-peer viewpoint. Customers can track
their research and bookmark information for later reference.
-- "Where are you in life?" - This area features a needs-based resource
center designed to provide customers with relevant research, resources
and financial tools to help them tackle the financial challenges that
accompany various life stages, including: beginning to invest, managing
new wealth, marriage/divorce, starting a family, changing jobs, estate
planning, preparing for retirement or enjoying retirement.
-- "Current Insights" - This section consolidates up-to-the-moment
financial industry commentary and analyses from E*TRADE, as well as from
such third-party authorities as Standard & Poor's, Forefield, SmartMoney
and Morningstar.
-- "Resources" - This area guides customers to the online tools,
calculators, screeners and optimizers to help them customize and act on
new information and opportunities.


Curcio added, "Even the most sophisticated investors appreciate guidance when they anticipate a new life event. By combining a needs-based approach to finding information with intuitive tools, advice from professionals and peer guidance, E*TRADE customers can better take control of their finances in a very uncertain economy."

About E*TRADE FINANCIAL

The E*TRADE FINANCIAL family of companies provides financial services including trading, investing and related banking products and services to retail investors. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

Important Notice

E*TRADE FINANCIAL, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE FINANCIAL Corporation. The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially. The uncertainties and risks include, but are not limited to, changes in market activity, anticipated increases in the rate of new customer acquisition, the conversion of new visitors to the site to customers, the activity of customers and assets held at the institution, seasonality, macro trends of the economy in general and the residential real estate market, instability in the consumer credit markets and credit trends, rising mortgage interest rates, tighter mortgage lending guidelines across the industry, increased mortgage loan delinquency and default rates, portfolio growth, portfolio seasoning and resolution through collections, sales or charge-offs, the development and enhancement of products and services, competitive pressures (including price competition), system failures, economic and political conditions, including changes to the US Treasury's Troubled Asset Relief Program, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. Further information about these risks and uncertainties can be found in the information included in the annual reports previously filed by E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including information under the caption "Risk Factors") and quarterly reports on Form 10-Q. Any forward looking statement included in this release speaks only as of the date of this communication; the Company disclaims any obligation to update any information.

(C) 2009 E*TRADE FINANCIAL Corporation. All rights reserved.

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Source: E*TRADE FINANCIAL Corp.


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E*TRADE FINANCIAL Media Relations Contact
Pam Erickson
617-296-6080
[e-mail]
or
E*TRADE FINANCIAL Investor Relations Contact
Brett Goodman
646-521-4406
[e-mail]