Yes, competition makes it difficult, here.
Hypster needs to development and evolve into its own niche. That is, in order to become big, it needs to target certain demo groups, much like many cable TV networks do.
It will be difficult to become greatly successful if hypster remains run-of-the-mill. hypster needs something the other sites doesn't have or doesn't cater to.
hypster cannot follow the ways of others. In order to succeed, hypster has to become unique.
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