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Share Print CommentsMSNBC continues to shake up its dayside lineup.
Just one day after announcing Dylan Ratigan would join the network as a weekday anchor from 9-11 AM, the Baltimore Sun's David Zurawik gets David Gregory on the record saying he'll be hosting a weekly MSNBC hour, possibly Wednesdays at 11AM:
When asked for specifics on the heightened MSNBC presence, Gregory said, "What I'm going to try to do is appear where I'll be anchoring an hour once a week at this stage, because I want to be a presence on all of our platforms. And our cable operation MSNBC is terrific....We haven't worked out the details, but the thinking is we'll try to do it Wednesdays at 11 a.m."
The plan is part of Gregory and NBC News' plan to "bring his generation of younger viewers into the Meet the Press tent on Sunday mornings."
"One of the things we know about younger viewers is that they're not necessarily viewers, okay?" Gregory tells Zurawik. "So, I'm not saying to people my age you must come to me. I'm saying I'm going to come to you. I'm going to find you where you are and I'm going to tell you about the things that we're doing on the program."
"Meet the Press" remains the #1 Sunday public affairs program, but its ratings lead is slipping, leading the Los Angeles Times to suggest earlier this week that the show "could soon lose its crown."
Gregory anchored "Race to the White House" (later "1600 Pennsylvania Avenue") on MSNBC until he took over "Meet the Press" from interim moderator Tom Brokaw in December.
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