One more comment about the timing of the PR: When they said that the news would come out shortly I believe you must take into account that people from other "cultures" have a different interpretation of what 'shortly' means. It is no stretch to say that it could easily mean a few weeks or so. These CEO's are kind of in their 'ivory towers' and are not concerned with the short term investors that are here to make a quick buck. Shortly in the business world means that 'the deal is almost done' and that they are completing the final touches. This isn't fast food. This is a long term commitment to make a business work in a time where the economy is at its worst since the great depression. I personally find Islam the most disgusting religion on the face of the earth. But if Muslims like their meat a certain way, just as the Jews like theirs a certain way, I am not against profitting from it. There should be a near worldwide market for this so I see the possibility of this being huge long term.