In this case, SFMI management should be more pro-active in countering all these shorters. If the shorters/bashers realize that their efforts end in vain, they will move on to other stocks and leave SFMI alone.
By posting the building permit on their website is definitely not smacks of desperation, in my opinion only. In all the Melba Mills NRs, they never mention the permiting processes and timelines. Some Jrs that I invested in, they did release all timely information on the permitting and reviews; even if the outcomes are not positives at times. (In the later cases, they always add in what are the management follow up plan to resolve the issues.)
Moreover, the building permit etc are all public domain anyway.