Proshares Ultra Financials (UYG)

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Thats the question of the hour...I'm fortunate in that I haven't bought any of this before.....It was an email notication form "Giffin Financial" I think that was their name....UYG was being touted as their "Big Pick of 2009"....that was about at about .40 higher than it is now. They went so far as to say (if memory serves)..that its a buy up to 7.00 . Jeeeezum......... It is of course the uncertainty of that sector that is so scary.....who the h*ll knows...with our current "leadership.....NOT"......this sector could continue to plummet.....I will pick up at least a token chunk of this.....