BUILD-A-BEAR TURNS NEW POKÉMON COLLECTION LAUNCH INTO YEARLONG EEVEE EVOLUTIONS PLUSH EXTRAVAGANZA IN WORKSHOPS AND ONLINEApril 14, 2026 11:36 AM
PR Newswire (US)

Flareon leads the first wave of rotating releases, inviting fans to build their collection throughout the yearST. LOUIS, April 14, 2026 /PRNewswire/ -- Build-A-Bear Workshop® announces the launch of its Eevee Evolution campaign, transforming its Pokémon launch into an ongoing plush search inspired by the excitement of discovery. Centered on Eevee and its iconic Evolutions, the campaign introduces a rotating series of limited-time plush releases available in select Build-A-Bear Workshop locations and for limited-time online throughout the year.







The campaign begins with the debut of Vaporeon,  Jolteon, and Flareon, with additional Eevee Evolutions set to appear in future chapters throughout 2026 and early 2027. Each Evolution will be released for a limited window, with timing and availability varying by Build-A-Bear location and online to build excitement in the search to catch each of the special Pokémon friends."This campaign is designed to showcase each of the iconic Eevee Evolutions that are beloved by Pokémon fans," says Kim Utlaut, Build-A-Bear Senior Vice President, Chief Brand Officer. "By releasing these plushies in waves, we're creating a collectible experience that feels surprising, immersive, and fun, whether you're discovering your first Evolution or tracking down the next one."As the journey continues, fans will have opportunities to uncover more fan-favorite Evolutions, with no two moments of the campaign feeling the same. Not all Eevee Evolutions will be available at once, turning each visit into a new chance to discover a new Pokémon friend, online or in store.
Guests are encouraged to follow along and check back as new Eevee Evolutions are unveiled throughout the year. For the latest updates, visit Build-A-Bear.com or follow @buildabear on TikTok, Instagram, and X.  About Build-A-Bear Workshop, Inc.  Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing, and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.  Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC.  Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.  Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by Build-A-Bear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of Build-A-Bear.com.  










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Original: BUILD-A-BEAR TURNS NEW POKÉMON COLLECTION LAUNCH INTO YEARLONG EEVEE EVOLUTIONS PLUSH EXTRAVAGANZA IN WORKSHOPS AND ONLINE

Build-A-Bear's Promise Pets™ Collection Encourages Responsibility, Caretaking Through PlayApril 9, 2026 4:15 PM
PR Newswire (US)

New social media poll by brand reveals the importance of love, patience and hands-on experience when preparing for a real petST. LOUIS, April 9, 2026 /PRNewswire/ -- In honor of National Pet Day on April 11, Build-A-Bear Workshop, known for adding a little more heart to life, is celebrating the moments behind pet ownership, where love meets learning and responsibility. New insights from a poll of the brand's social media community underscore a simple truth: while pet care undeniably starts with love, it's shaped through everyday responsibility and hands-on experience.







That same spirit is at the heart of Build-A-Bear's Promise Pets™ collection, created to encourage responsibility and reinforce the emotional value of pet care, while supporting worry-free, thoughtful plush pet adoption. Promise Pets aim to help families, especially kids, practice empathy and patience through hands-on play, storytelling, and accessories that mirror real-world pet care. For parents, Promise Pets allow kids to learn important lessons in caretaking and responsibility, in preparation for perhaps a real pet someday.Highlights from the Build-A-Bear pet parent survey include:Names as Unique as They Are: The variety of pet names reported with little to no redundancy indicates just how unique and creative the naming process has become for pet owners. While "Bruno" was more common, it still only accounted for under 2% of responses.Dogs vs. Cats: Dogs were the most reported breed of adopted pets at 45%, but cats followed closely behind at 38%. Of cats, domestic short hair (26%) and tabby (23%) stole the most hearts, while labs (22%), terriers (20%) and chihuahuas (10%) were the most common dog breeds.Cuddles Come First: At 32%, cuddling was the number one caretaking activity, followed by brushing (23%) and going on walks (20%).Love Is the Non-Negotiable: Half of pet parents said love is the most important part of caring for a pet, followed by patience (24%) and dedication (18%).Practice Makes Paw-fect: When asked the best way to prepare for the responsibility of a pet, 86% said hands-on experience is key. The top responses included helping a friend or family member, volunteering at a shelter, and practicing with a toy or stuffed animal.Build-A-Bear's current Promise Pets™ lineup reflects these real-life insights, offering a range of furry friends and accessories designed to encourage nurturing play. The Make-Your-Own Promise Pets collection includes a Calico Cat, Ocicat, Pug and Bernese Mountain Dog, with additional breeds such as the Dachshund, Golden Retriever and Frenchie available online. New this month are Promise Pets Mini Beans™, available in breeds including Calico Cat, Ocicat, Bernese Mountain Dog, and Pug.The collection also features pet care accessories that help complete the experience, from pet carriers and leashes to bowls, beds, and an Adopt-A-Pup book created specifically for Promise Pets. Families can get everything they need to bring home their new pet and step into the plush pet parent role.Promise Pets are available for adoption at Build-A-Bear Workshop locations nationwide and online at buildabear.com.For the latest updates, visit Build-A-Bear.com or follow @buildabear on TikTok, Instagram, Facebook and X. For additional images of the collection click here.About Build-A-Bear Workshop, Inc. Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC.  Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com. 










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Original: Build-A-Bear's Promise Pets™ Collection Encourages Responsibility, Caretaking Through Play

UDDER MYSTERY SOLVED AS BUILD-A-BEAR DROPS SPECIAL-EDITION ALIEN COWApril 1, 2026 12:37 PM
PR Newswire (US)

What started as an April Fools' prank is now a real plush that fans can buy in Build-A-Bear Workshops and online while supplies lastST. LOUIS, April 1, 2026 /PRNewswire/ -- Build-A-Bear, the experiential retailer known for "adding a little more heart to life," is celebrating April Fools' Day with a week-long prank that culminated in a real product reveal of the special-edition Alien Cow plush, now available at Build-A-Bear Workshops nationwide and on buildabear.com, but only while supplies last.







In the days leading up to April 1, fans and guests began noticing something unusual across Build-A-Bear's social channels and Workshops. Posts appeared to glitch, strange messages popped up, and in some locations, things got a little weird. For example, furry friends were found "floating" upside down in Workshops, green lights flickered inside cub condos, and even occasional unexpected "moo" sounds came from plush that were indeed not cows.Local outlet KMOV in St. Louis even picked up on the strange activity, covering the unexplained moments as they unfolded and adding to the speculation.The strange activity was not random. It was all part of a coordinated April Fools' Day stunt that built toward the arrival of Alien Cow — a playful, otherworldly take on a classic Build-A-Bear favorite.The Alien Cow plush blends traditional cow features with subtle extraterrestrial details, including green accents and a graphic t-shirt that reads "Legendairy." With its soft fur, friendly embroidered face, and tongue-in-cheek design, the plush offers a lighthearted twist for fans looking to add something a little unexpected to their collection."The Alien Cow campaign is a great example of how we continue to bring a sense of fun and creativity to the brand," said Jazzy Danziger, VP of Brand Creative and Innovation at Build-A-Bear. "For April Fools, we wanted to create something that felt playful from the start, build curiosity throughout the week, and then deliver on it with something real that fans could take home. After seeing how fans responded to Emo Axolotl last year, we knew there was an opportunity to keep leaning into that kind of unexpected energy in a way that still feels authentic to who we are."The campaign extended beyond stores, with social content — including alien-encounter-themed videos across Instagram and TikTok — helping to build intrigue throughout the week.The Alien Cow plush is available now at buildabear.com and in Build-A-Bear Workshops nationwide while supplies last.Stay tuned for more exciting updates and product releases by following @buildabear on Instagram, TikTok and X. For images click here.About Build-A-Bear Workshop, Inc.?Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.?Over the years, Build-A-Bear has grown into a multigenerational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC.? Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.?Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.?










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Original: UDDER MYSTERY SOLVED AS BUILD-A-BEAR DROPS SPECIAL-EDITION ALIEN COW

BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMARTMarch 16, 2026 12:46 PM
PR Newswire (US)

Brand launches at scale with Mini Beans™, Bluey and Personalization in 1,500+ stores nationwide this SpringST. LOUIS, March 16, 2026 /PRNewswire/ -- Build-A-Bear Workshop, the iconic experiential retailer known for "adding a little more heart to life," is launching its first-ever wholesale partnership with Walmart. Beginning today, Build-A-Bear Mini Beans™, new collectible Micro Mini Beans™, and the highly anticipated Build-A-Bear x Bluey™ collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.







In store, the brand's signature "Choose Me, Name Me, Dress Me" journey comes to life through curated displays that spotlight styling and self-expression. Guests can select their furry friend and personalize the look with outfits and accessories, creating a character that feels uniquely their own. Mini Beans come with hang tags inspired by the iconic birth certificate customers have become accustomed to in Workshops reinforcing the personal connection that makes Build-A-Bear so memorable, as do the Build-A-Bear hearts inside the plush on shelves.The launch of Build-A-Bear's new Micro Mini Beans™ at Walmart taps directly into the growing consumer appetite for collectible toys and blind-bag surprises, delivering big personality in a pint-sized format. Available in mystery-pack singles as well as multi-packs, Micro Mini Beans introduce a playful "what-will-you-get" experience that fuels repeat discovery and trading - key drivers of modern collectibility. By pairing beloved Build-A-Bear characters with a blind-bag reveal and accessible price points, the assortment invites kids and collectors alike to build their collections one surprise at a time, extending the brand's heart-led storytelling into a trend-forward retail experience."This is a defining growth milestone for Build-A-Bear," said Dave Henderson, Chief Revenue Officer of Build-A-Bear Workshop. "For nearly three decades, we've built our brand around personalization and emotional connection. Launching our first wholesale partnership with Walmart allows us to introduce Build-A-Bear to millions of new guests while staying true to the creativity and individuality that set us apart."The full assortment includes:Build-A-Bear X Bluey™ — Beloved characters from Bluey, including Bluey, Bingo, Rusty, Socks, Muffin and Winton, are available in Mini Beans and/or Micro Mini Beans, and Bluey in full-size plush, introducing Build-A-Bear's distinctive plush formats to Walmart's Bluey lineup through a licensed partnership with BBC Studios.Mini Beans™ — The highly collectible plush line from Build-A-Bear arrives in style offering guests Micro Mini Beans in mystery-pack singles, 3-packs and 6-packs with a mystery plush inside, a first-ever offering for the brand. An assortment of Original Mini Beans options with select outfits and accessories to personalize as desired are also available. From bears to frogs to axolotls, Mini Beans continue to drive strong guest enthusiasm and repeat visits.Tan Bear — The classic bear that defines the brand is available in full size, along with assorted accessories like denim overalls, hoodies and a bucket hat for guests to personalize as desired.With sought-after, beloved plush characters, collectible formats and personalization through styling, this limited-time launch positions Build-A-Bear to drive strong guest momentum this spring.This collection will hit shelves at select Walmart stores nationwide and online at Walmart.com starting today, available through May 15 while supplies last. Guests can also visit Build-A-Bear locations across the country and online at Buildabear.com for even more of the stuff they love.For images and additional information click HERE.About Build-A-Bear Workshop, Inc. Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages. Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments. Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com. 










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Original: BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMART

Build-A-Bear shares jump more than 23% despite fourth-quarter earnings missMarch 12, 2026 9:56 AM
IH Market News
Build-A-Bear Workshop Inc. (NYSE:BBW) reported fourth-quarter results on Thursday that came in slightly below analyst expectations.Despite the miss, the company’s shares surged about 23.5% in premarket trading as investors focused on the retailer’s record full-year performance and its growth outlook for fiscal 2026.For the fourth quarter ended January 31, the specialty retailer posted adjusted earnings per share of $1.26, missing the consensus estimate of $1.28. Revenue reached a quarterly record of $154.5 million, rising 2.7% year-over-year but falling short of analyst forecasts of $156.33 million.Results for the quarter were affected by roughly $6 million in tariff-related and associated costs. Net retail sales totaled $139.5 million, remaining largely unchanged from the prior year, while combined revenue from commercial partnerships and international franchising increased 37.5% to $15.1 million.For the full fiscal year 2025, Build-A-Bear delivered record performance, reporting revenue of $529.8 million, up 6.7% from the previous year. Adjusted earnings per share also reached a record $3.99, compared with $3.80 in fiscal 2024. During the year, the company absorbed approximately $11 million in tariff-related costs while maintaining solid profitability.“We are pleased to report a year of solid revenue expansion, driven by growth across each of our three operating segments,” said Sharon Price John, President and Chief Executive Officer. “Looking ahead, with a strong plan and key infrastructure in place, given we have now surpassed the half-billion-dollar milestone revenue mark this fiscal year, we are focused on further leveraging our success and the power of our brand to drive more incremental business.”Build-A-Bear Workshop stock price

Original: Build-A-Bear shares jump more than 23% despite fourth-quarter earnings miss

Build-A-Bear Workshop Announces Chief Executive Officer SuccessionMarch 12, 2026 6:45 AM
Business Wire
Chris Hurt To Become Chief Executive Officer as Sharon Price John To Retire From Position Following Planned Transition Period


The Board of Directors of Build-A-Bear Workshop (NYSE: BBW) announced today that as part of a multi-year planned succession process, longtime Build-A-Bear President and CEO Sharon Price John intends to retire from her role effective June 11, 2026, the date of the Company’s Annual Shareholders’ Meeting. In a unanimous vote, the Board appointed the Company’s tenured Chief Operations and Experience Officer Chris Hurt to succeed Price John as Chief Executive Officer, who will transition her responsibilities to Hurt during this period. The Board also appointed Hurt to the Board of Directors effective upon assuming the CEO role, and Price John will remain on the Board and help to ensure a smooth transition.


“Chris has clearly demonstrated his knowledge, skill, leadership and passion over the last ten years, and in turn, has generated tremendous value for Build-A-Bear and its stakeholders. He also has a remarkable ability to connect with the organization in a way that not only creates a strong culture but drives people toward success, making him the ideal candidate,” said Craig Leavitt, Chairman of Build-A-Bear Workshop’s Board of Directors. “Chris’s appointment concludes a thorough and extensive succession planning process in which we partnered with a best-in-class firm to aid in the assessment and exploratory search. His outstanding record of business achievement, strategic initiative, exceptional knowledge and trust of the organization, as well as his dedication to the continued success and expansion of the company, served as proof points supporting the Board’s confidence that he is uniquely prepared to drive the corporation forward in a manner that is designed to continue creating long-term shareholder value.”


During his decade-long tenure at the beloved global experiential brand and retail company, Hurt has played an invaluable part in both the organization’s multi-year turnaround as well as development and execution of the company’s strategy that has driven the current positive results including today’s announcement of its 5th consecutive record year for fiscal 2025. While Hurt’s comprehensive areas of oversight have included Real Estate, International, Logistics, and more recently, Merchandising, Marketing and Licensing, he was originally hired and spent the majority of his tenure leading the Company’s global retail organization, representing its largest revenue generating business unit overseeing over 4,000 employees. Not only did Hurt play a critical role driving initiatives that returned the store fleet to profitability, posting significant expansion in store contribution margin, he is also the architect of the recent successful global expansion of Build-A-Bear, leveraging a unique capital light partner-operated model to efficiently introduce the brand to more fans around the world.


“Chris has proven himself as a great leader and, given his success overseeing multiple areas at the company, has had the outstanding and diverse experience to prepare him to be our next CEO,” said Price John. “He has been an incredible partner over the last ten years and brings a consumer-centric, brand-building, data-driven approach to everything he touches. As an instrumental contributor to the current success of the company, Chris understands and simultaneously embraces our heart-felt culture combined with both a drive and ability to continue to move the organization to even greater heights. I look forward to continuing to serve on the Board and as an advisor to Chris in his new role.”


Since 2013, Price John and her leadership team have overseen a financial turnaround to return to profitability and spearheaded a strategic transformation to leverage the power of the brand to expand the business across a number of initiatives including extending the addressable market and the global footprint. This was in conjunction with successfully guiding the organization through periods of significant external disruption, including COVID, while building a team, improving the corporate infrastructure, and executing an on-going digital transformation to position the company to scale at a more rapid pace while driving profitable growth.


“I would like to express my appreciation to the Board for entrusting me with this opportunity to continue to expand on our successful strategy as the next CEO of Build-A-Bear, a company that means so much to me,” said Hurt. “During my time at Build-A-Bear I have learned and intend to continue to honor that our real power comes from our associates and the memorable moments we create for guests of all ages around the world each day through our amazing in-store experiences.”


“I would also like to personally thank Sharon for her friendship, on-going counsel and inarguable positive impact on this company while acknowledging our founder Maxine Clark for her support and legendary work as a pioneer in experiential retail,” concluded Hurt.


“On behalf of the entire Board, we would also like to extend our appreciation to Sharon,” continued Leavitt. “Over nearly thirteen years after taking over from the founder, Sharon has led Build-A-Bear with heart while identifying and driving toward a powerful vision for the company designed to leverage and monetize the enormous equity of this iconic brand, which has delivered exceptional results and shareholder return.”


About Chris Hurt


Since joining Build-A-Bear Workshop in 2015, Hurt served as Chief Operations Officer, and more recently, Chief Operations and Experience Officer. Much of his tenure focused on restructuring the organization’s largest business unit, the global retail management and operations team, including guest experience, real estate, build-out, and logistics. During his oversight, the company executed a successful multi-dimensional retail turnaround, resulting in best-in-class vertical retail operations, generating top-tier profitability for the experience-driven brand as well as reigniting international expansion. Since early 2024, Chris shifted his operational and consumer-insight expertise to redefine the Brand, Merchandising, Marketing and Licensing areas of the business where he has further extended consumer segments and categories through product expansion and engaging brand initiatives. Prior to joining the Company, Hurt was at American Eagle Outfitters, Inc. from 2002 to 2015 in various senior leadership roles of increasing responsibility, including Senior Vice President of North America, Vice President/General Manager of the Factory stores, Zone Vice President and Regional Director. Prior to that, Hurt held positions of increasing responsibility at Polo Ralph Lauren after starting his career at The Procter & Gamble Company.


Succession Planning Process


Hurt’s election as CEO concludes a thorough and extensive succession planning process driven by the Board with the goal of identifying a leadership transition that aligns with the company’s culture, long-term strategic objectives, and shareholder interests. The full Board undertook a deliberate, multi-year succession planning process, meeting regularly to evaluate internal and external candidates, transition structures, organizational frameworks, and planning for potential impacts of succession decisions across the company. It also engaged a best-in-class global consulting and search firm in completing the process. Hurt also underwent a rigorous preparation process with the aid of the firm, in addition to extensive mentorship from Price John, external coaching, and direct engagement with all directors.


About Build-A-Bear Workshop, Inc.


Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.


Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear’s current brand platform and message, “The Stuff You Love,” crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments.


Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.


Forward-Looking Statements


This press release contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology. All the information concerning our future liquidity, future revenues, margins and other future financial performance and results, achievement of operating of financial plans or forecasts for future periods, sources and availability of credit and liquidity, future cash flows and cash needs, success and results of strategic initiatives and other future financial performance or financial position, as well as our assumptions underlying such information, constitute forward-looking information.


These statements are based only on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the caption entitled “Risks Related to Our Business” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 18, 2024 and other periodic reports filed with the SEC which are incorporated herein.


All our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects, and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.


All other brand names, product names, or trademarks belong to their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260312922657/en/
Investor Relations Contact

Gary Schnierow, Vice President, Investor Relations & Corporate Finance

garys@buildabear.com


Media Relations Contact

pr@buildabear.com


Original: Build-A-Bear Workshop Announces Chief Executive Officer Succession

Build-A-Bear Workshop Reports Fourth and Record Fiscal 2025 Results; Increases Quarterly DividendMarch 12, 2026 6:40 AM
Business Wire
Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced results for the fourth quarter of fiscal year 2025 ended January 31, 2026.



Total revenues were a fourth-quarter record $154.5 million, compared to $150.4 million, and for the fiscal year, total revenues were also a record $529.8 million, compared to $496.4 million



Pre-tax income for the fourth quarter was $21.5 million, compared to $27.5 million, with an approximate $6 million tariff and related cost impact, and for the fiscal year, pre-tax income was a record $67.2 million, compared to $67.1 million, with an approximate $11 million tariff and related cost impact



Fourth-quarter diluted earnings per share totaled $1.26 versus $1.62; fiscal year diluted earnings per share totaled a record $3.99 versus $3.80



For fiscal 2025, the Company returned $39.0 million to shareholders through share repurchases and quarterly dividends



The Company increased its quarterly dividend by 4.5% to $0.23 per share



The Company introduces fiscal 2026 guidance, projecting total revenues to grow in the mid-single-digits and pre-tax income ranging from a mid-single-digit decline to low single-digit growth, inclusive of a full year of tariff and related costs, as well as longer-range investments



“We are pleased to report a year of solid revenue expansion, driven by growth across each of our three operating segments. This momentum, even amid external distractions, was further supported by the successful opening of more than 60 net new units across multiple geographies for the second year in a row,” commented Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop. “Looking ahead, with a strong plan and key infrastructure in place, given we have now surpassed the half-billion-dollar milestone revenue mark this fiscal year, we are focused on further leveraging our success and the power of our brand to drive more incremental business,” concluded Ms. John.


Voin Todorovic, Chief Financial Officer of Build-A-Bear Workshop, added, “The company achieved its fifth consecutive year of record revenue and pre-tax income. These results reflect approximately $11 million in tariffs and related costs that we partially offset through continued operational excellence, strong store contribution margins, and actions to further diversify our business model. This consistent performance, together with solid cash flow generation, has enabled us to return more than $170 million to shareholders through stock repurchases and dividends over the past five years."


Fourth Quarter Fiscal 2025 Results


(13 weeks ended January 31, 2026, compared to the 13 weeks ended February 1, 2025)



Total revenues were $154.5 million and increased 2.7%.


Net retail sales were $139.5 million, consistent with the prior year.



Consolidated e-commerce demand (online orders fulfilled from either the Company’s warehouses or its stores) decreased 13.6%.



Commercial and International franchising segment revenues were a combined $15.1 million and increased 37.5%.





Pre-tax income was $21.5 million, or 13.9% of total revenues, compared to $27.5 million, or 18.3% of total revenues, in the prior-year quarter. This reflects approximately $6 million in tariffs and related costs, and over $1.2 million combined in increased medical expenses, and labor costs related to minimum wage increases, which was previously shared as part of a full-year estimate. The 440-basis-point reduction in pre-tax margin reflects a 140-basis-point decrease in gross margin, related to tariffs, partially offset by selective price increases, and a 300-basis-point increase in selling, general and administration (“SG&A”) expense, from higher total compensation costs, marketing expenses, and additional inflationary pressures.


Diluted earnings per share (“EPS”) of $1.26, compared with $1.62, reflecting lower pre-tax income and a higher income tax rate, partially offset by a reduction in share count.


Earnings before interest, taxes, depreciation and amortization (“EBITDA”) of $25.3 million, decreased by 18.9%, and represented 16.3% of total revenues.



Fiscal Year 2025 Results


(52 weeks ended January 31, 2026, compared to the 52 weeks ended February 1, 2025)



Total revenues were $529.8 million and increased 6.7%.


Net retail sales were $486.0 million and increased 5.6%.



Consolidated e-commerce demand (online orders fulfilled from either the Company’s warehouses or its stores) decreased 5.5%.



Commercial and International franchising segment revenues were a combined $43.9 million and increased 21.6%.





Pre-tax income was $67.2 million, or 12.7% of total revenues, compared to $67.1 million, or 13.5% of total revenues, in the prior year. This reflects approximately $11 million in tariffs and related costs, and $5 million in increased medical and labor costs, largely offset by revenue growth. The 80-basis-point decline in pre-tax margin reflects a 90-basis-point improvement in total gross margin driven by expansion in Retail gross margin from reduced promotional activity, leverage of fixed costs, and selective price increases, partially offset by the impact of tariffs, and a 170-basis-point increase in SG&A expense, from higher total compensation costs and additional inflationary pressures.


Diluted EPS of $3.99, compared with $3.80, reflecting higher pre-tax income, a reduction in share count, and a lower income tax rate.


EBITDA of $81.4 million, increased by 0.4%, and represented 15.0% of total revenues.



Store Activity


For the quarter, the Company had net new unit growth of 11 global experience locations, comprising 10 partner-operated and one franchise location. For the year, the Company had net new unit growth of 64 global experience locations, comprising seven corporately-managed, 40 partner-operated, and 17 franchise locations.


At the end of the fiscal year, Build-A-Bear had 662 locations, reflecting 375 corporately-managed, 178 partner-operated, and 109 franchise locations.


Balance Sheet


At fiscal year-end, cash and cash equivalents totaled $26.8 million, a decrease of $1.0 million, or 3.6%, compared with last year. The Company finished the quarter with no borrowings under its revolving credit facility.


For the fourth quarter and fiscal 2025, capital expenditures totaled $12.7 million and $25.5 million, respectively.


Inventory at fiscal year-end totaled $82.2 million, an increase of $12.4 million, or 17.8%, compared with last year, driven by higher tariffs and inventory levels required to support expected increased sales activity. The Company remains comfortable with the level and composition of its inventory.


Return of Capital to Shareholders


For the fourth quarter, the Company utilized $10.1 million in cash to repurchase 172,904 shares of its common stock and paid a quarterly cash dividend of $2.8 million to shareholders. For fiscal 2025, the Company utilized $27.5 million in cash to repurchase 508,945 shares of its common stock and paid $11.5 million in quarterly cash dividends to shareholders.


Since the end of the fourth quarter through March 11, the Company has utilized $6.7 million in cash to repurchase an additional 132,230 shares of its common stock. The Company has $55.0 million remaining under the board-authorized $100.0 million stock repurchase program adopted on September 11, 2024.


2026 Outlook


The Company issues the following fiscal 2026 outlook:



Total revenue growth on a mid-single-digit percentage basis



Pre-tax income to range from a mid-single-digit percentage decline to low-single-digit percentage growth, inclusive of approximately $16 million of tariff and related costs, assuming the current 10% tariff rate is in effect for the balance of the year, as well as approximately $3 million in longer-range investments



In addition, for fiscal 2026, the Company currently expects:



Net new unit growth of at least 50 experience locations through a combination of corporately-managed, partner-operated, and franchised business models



Commercial revenue growth of at least 20%



Capital expenditures in the range of $22 million to $25 million



Depreciation and amortization to approximate $16 million



Tax rate to approximate 24%, excluding discrete items



The Company’s outlook considers various factors, including tariffs, labor costs, changes in freight expense, and ongoing inflationary challenges. Separately, the Company’s outlook does not contemplate any further material changes in tariffs, the macroeconomic conditions, or relevant foreign currency exchange rates. Finally, the Company’s outlook does not take into account the potential impact of the current geopolitical environment arising from events in the Middle East.


Note Regarding Non-GAAP Financial Measures


In this press release, the Company’s financial results are provided both in accordance with generally accepted accounting principles (GAAP) and using certain non-GAAP financial measures. In particular, the Company provides historic income adjusted to exclude certain costs, which are non-GAAP financial measures. These results are included as a complement to results provided in accordance with GAAP because management believes these non-GAAP financial measures help identify underlying trends in the Company’s business and provide useful information to both management and investors by excluding certain items that may not be indicative of the Company’s core operating results. These measures should not be considered a substitute for or superior to GAAP results. These non-GAAP financial measures are defined and reconciled to the most comparable GAAP measure later in this document.


Webcast and Conference Call Information


Today, at 9:00 AM ET, Build-A-Bear Workshop will host a conference call with investors and financial analysts to discuss its financial results. The call will be webcast on Build-A-Bear’s Investor Relations website, https://ir.buildabear.com.


The dial-in number for the live conference call is (877) 407-3982 or (201) 493-6780 for international callers. The access code is Build-A-Bear. The call is expected to conclude by 10 AM ET.


A replay of the conference call webcast will be available on the investor relations website for one year. A telephone replay will be available from approximately 1:00 p.m. ET on Thursday, March 12, 2026, until 11:59 p.m. ET on Thursday, March 26, 2026. The telephone replay is available by calling (412) 317-6671 (toll/international) or (844) 512-2921 (toll-free). The access code is 13758473.


About Build-A-Bear


Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.


Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear’s current brand platform and message, “The Stuff You Love,” crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments.


Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.


Forward-Looking Statements


This press release contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology. All the information concerning our future liquidity, future revenues, margins and other future financial performance and results, achievement of operating of financial plans or forecasts for future periods, sources and availability of credit and liquidity, future cash flows and cash needs, success and results of strategic initiatives and other future financial performance or financial position, as well as our assumptions underlying such information, constitute forward-looking information.


These statements are based only on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the caption entitled “Risks Related to Our Business” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 18, 2024 and other periodic reports filed with the SEC which are incorporated herein.


All our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects, and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.


All other brand names, product names, or trademarks belong to their respective holders.




BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES








Unaudited Condensed Consolidated Statements of Operations








(dollars in thousands, except share and per share data)








 






 






 






 







 






 








 






 






 






 







 






13 Weeks






 






 






 






 






13 Weeks






 






 








 






 






 






 







 






Ended






 






 






 






 






Ended






 






 








 






 






 






 







 






January 31,






 






% of Total






 






 






February 1,






 






% of Total








 






 






 






 







 






2026






 






Revenues (1)






 






 






2025






 






Revenues (1)







Revenues:













Net retail sales

$

139,464






 







90.3






 






$

139,499






 







92.7






 








Commercial revenue



13,558






 







8.8






 








9,529






 







6.3






 








International franchising



1,489






 







1.0






 








1,418






 







1.0






 










Total revenues



154,511






 







100.0






 








150,446






 







100.0






 







Cost of merchandise sold:













Cost of merchandise sold - retail (1)



61,328






 







44.0






 








60,062






 







43.1






 








Cost of merchandise sold - commercial (1)



6,655






 







49.1






 








4,229






 







44.4






 








Cost of merchandise sold - international franchising (1)



1,218






 







81.8






 








1,011






 







71.3






 










Total cost of merchandise sold



69,201






 







44.8






 








65,302






 







43.4






 







Consolidated gross profit



85,310






 







55.2






 








85,144






 







56.6






 




















 



Selling, general and administrative expense



63,935






 







41.4






 








57,796






 







38.4






 








Interest (income) expense, net



(174






)







(0.1






)








(138






)







(0.1






)










Income before income taxes



21,549






 







13.9






 








27,486






 







18.3






 







Income tax expense



5,154






 







3.3






 








5,808






 







3.9






 










Net income

$

16,395






 







10.6






 






$

21,678






 







14.4






 




















 


Income per common share:













Basic

$

1.26






 








$

1.63






 










Diluted

$

1.26






 








$

1.62






 









Shares used in computing common per share amounts:













Basic



12,978,854






 










13,297,099






 










Diluted



13,021,011






 










13,355,474






 












(1)






Selected statement of operations data expressed as a percentage of total revenues, except cost of merchandise sold - retail, cost of merchandise sold - commercial and cost of merchandise sold - international franchising that are expressed as a percentage of net retail sales, commercial revenue and international franchising, respectively. Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales, commercial revenue or international franchising and immaterial rounding.



BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES


Unaudited Condensed Consolidated Statements of Operations


(dollars in thousands, except share and per share data)










 











52 Weeks






 






 






 






 






52 Weeks






 






 
















Ended






 






 






 






 






Ended






 






 
















January 31,






 






% of Total






 






 






February 1,






 






% of Total
















2026






 






Revenues (1)






 






 






2025






 






Revenues (1)







Revenues:













Net retail sales

$

485,956






 







91.7






 






$

460,325






 







92.8






 








Commercial revenue



38,750






 







7.3






 








31,387






 







6.3






 








International franchising



5,126






 







1.0






 








4,692






 







0.9






 










Total revenues



529,832






 







100.0






 








496,404






 







100.0






 







Costs and expenses:













Cost of merchandise sold - retail (1)



213,229






 







43.9






 








207,200






 







45.0






 








Cost of merchandise sold - commercial (1)



17,199






 







44.4






 








13,439






 







42.8






 








Cost of merchandise sold - international franchising (1)



3,775






 







73.6






 








3,247






 







69.2






 












Total cost of merchandise sold



234,203






 







44.2






 








223,886






 







45.1






 







Consolidated gross profit



295,629






 







55.8






 








272,518






 







54.9






 






















 



Selling, general and administrative expense



229,203






 







43.3






 








206,238






 







41.5






 








Interest expense (income), net



(801






)







(0.2






)








(861






)







(0.2






)










Income before income taxes



67,227






 







12.7






 








67,141






 







13.5






 







Income tax expense



15,024






 







2.8






 








15,356






 







3.1






 










Net income

$

52,203






 







9.9






 






$

51,785






 







10.4






 






















 


Income per common share:













Basic

$

4.00






 








$

3.81






 










Diluted

$

3.99






 








$

3.80






 









Shares used in computing common per share amounts:













Basic



13,045,394






 










13,578,587






 










Diluted



13,083,436






 










13,621,075






 












(1)






Selected statement of operations data expressed as a percentage of total revenues, except cost of merchandise sold - retail, cost of merchandise sold - commercial and cost of merchandise sold - international franchising that are expressed as a percentage of net retail sales, commercial revenue and international franchising, respectively. Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales, commercial revenue or international franchising and immaterial rounding.




BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES








Unaudited Condensed Consolidated Balance Sheets








(dollars in thousands, except per share data)








 






 






 






 







 






 






 






 








 






 






 






 







January 31,






 






February 1,






February 3,








 






 






 






 







 






2026






 






 






 






2025






 






 






2024






 








ASSETS







Current assets:








Cash, cash equivalents and restricted cash


$






26,755






 







$






27,758






 






$






44,327






 








Inventories, net


 






82,203






 







 






69,775






 






 






63,499






 








Receivables, net


 






21,459






 







 






16,096






 






 






8,569






 








Prepaid expenses and other current assets


 






9,603






 







 






12,669






 






 






11,377






 










Total current assets


 






140,020






 







 






126,298






 






 






127,772






 















 


Operating lease right-of-use asset


$






121,129






 







 






90,200






 






 






73,443






 







Property and equipment, net


 






70,926






 







 






59,761






 






 






55,262






 







Deferred tax assets


 






7,370






 







 






7,596






 






 






8,682






 







Other assets, net


 






6,008






 







 






6,101






 






 






7,166






 







Total Assets


$






345,453






 







$






289,956






 






$






272,325






 















 



LIABILITIES AND STOCKHOLDERS' EQUITY







Current liabilities:








Accounts payable


 






15,318






 







$






16,538






 






$






16,170






 








Accrued expenses


 






26,104






 







 






16,209






 






 






19,954






 








Operating lease liability short term


 






28,651






 







 






26,841






 






 






25,961






 








Gift cards and customer deposits


 






15,289






 







 






15,791






 






 






18,134






 








Deferred revenue and other


 






5,264






 







 






4,015






 






 






3,514






 










Total current liabilities


 






90,626






 







 






79,394






 






 






83,733






 















 


Operating lease liability long term


 






98,647






 







 






70,155






 






 






57,609






 







Other long-term liabilities


 






1,152






 







 






1,325






 






 






1,321






 















 


Stockholders' equity:








Common stock, par value $0.01 per share


 






128






 







 






133






 






 






142






 








Additional paid-in capital


 






60,821






 







 






61,987






 






 






66,330






 








Accumulated other comprehensive loss


 






(10,760






)







 






(12,554






)






 






(12,082






)








Retained earnings


 






104,839






 







 






89,516






 






 






75,272






 










Total stockholders' equity


 






155,028






 







 






139,082






 






 






129,662






 







Total Liabilities and Stockholders' Equity


$






345,453






 







$






289,956






 






$






272,325






 









BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES








Unaudited Selected Financial and Store Data








(dollars in thousands)








 






 






 






 






 






 






 






 






 






 






 






 








 






 






 






 






13 Weeks






 






13 Weeks






 






 






52 Weeks






 






52 Weeks








 






 






 






 






Ended






 






Ended






 






 






Ended






 






Ended








 






 






 






 






January 31,






 






February 1,






 






 






January 31,






 






February 1,








 






 






 






 






2026






 






2025






 






 






2026






 






2025


















 


Other financial data:






















 



Retail gross margin ($) (1)
$

78,136






 





$

79,437






 






$

272,727






 





$

253,125






 








Retail gross margin (%) (1)


56.0






%







56.9






%








56.1






%







55.0






%








Capital expenditures (2)
$

12,674






 





$

9,746






 






$

25,545






 





$

19,317






 








Depreciation and amortization
$

3,885






 





$

3,790






 






$

14,952






 





$

14,772






 


















 


Store data (3):












Number of corporately-managed retail locations at end of period













North America







333






 







328






 









Europe







42






 







40






 









Total corporately-managed retail locations







375






 







368






 


















 



Number of franchised stores at end of period







109






 







83






 


















 



Number of partner-operated locations at end of period







178






 







138






 


















 



Corporately-managed store square footage at end of period (4)













North America







743,733






 







733,972






 









Europe







58,166






 







56,542






 









Total square footage







801,899






 







790,514






 









(1)






Retail gross margin represents net retail sales less cost of merchandise sold - retail. Retail gross margin percentage represents retail gross margin divided by net retail sales. Store impairment is excluded from retail gross margin.








 



(2)






Capital expenditures represents cash paid for property, equipment, and other assets.








 



(3)






Excludes e-commerce. North American stores are located in the United States and Canada. In Europe, stores are located in the United Kingdom and Ireland. Seasonal locations not included in store count.








 



(4)






Square footage for stores located in North America is leased square footage. Square footage for stores located in Europe is estimated selling square footage. Seasonal locations not included in the store count.








* Non-GAAP Financial Measures



















 











 


BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES


Reconciliation of GAAP to Non-GAAP figures


(dollars in thousands)











 


Earnings before interest, taxes, depreciation and amortization (EBITDA)














Quarter






 






Quarter






 






Year






 






Year











Ended






 






Ended






 






Ended






 






Ended











January 31,






 






February 1,






 






January 31,






 






February 1,











 






2026






 






 






 






2025






 






 






 






2026






 






 






 






2025






 







Income before income taxes (pre-tax)


$






21,549






 







$






27,486






 







$






67,227






 







$






67,141






 








Interest (income) expense, net


 






(174






)







 






(138






)







 






(801






)







 






(861






)








Depreciation and amortization expense


 






3,885






 







 






3,790






 







 






14,952






 







 






14,772






 







Earnings before interest, taxes, depreciation and amortization (EBITDA)


$






25,260






 







$






31,138






 







$






81,378






 







$






81,052






 










 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260312903527/en/
Investor Relations Contact

Gary Schnierow, Vice President, Investor Relations & Corporate Finance

garys@buildabear.com


Media Relations Contact

pr@buildabear.com


Original: Build-A-Bear Workshop Reports Fourth and Record Fiscal 2025 Results; Increases Quarterly Dividend

Build-A-Bear Workshop, Inc. Announces Increase in Quarterly Cash DividendMarch 11, 2026 4:05 PM
Business Wire
Build-A-Bear Workshop, Inc. (NYSE: BBW) announced today that its Board of Directors declared a quarterly cash dividend of $0.23 per share of issued and outstanding common stock, representing an increase of $0.01 per share. The dividend will be paid on April 9, 2026, to all stockholders of record as of March 26, 2026.


About Build-A-Bear


Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to “add a little more heart to life,” where guests of all ages make their own “furry friends” in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear’s pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand’s newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.4 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.


Forward-Looking Statements:


Statements regarding quarterly or future dividends, whether regular or special, payable to the company's shareholders, which may be subject to future increases, decreases, or elimination, as determined by the Build-A-Bear Workshop, Inc. Board of Directors, are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. The company cautions investors that any such forward-looking statements are not guarantees of future performance, including but not limited to, growth, earnings improvement, returns, future dividend payments, or the amount of such payments. Investors are directed to consider the risks and uncertainties in the company's business that may cause actual results to differ and/or affect the board's decision to declare dividends in the future, including those factors discussed under the caption entitled “Risk Factors” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 17, 2025 and other periodic reports filed with the SEC which are incorporated herein.


All of our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260311810319/en/
Investor Relations Contact

Gary Schnierow, Vice President, Investor Relations & Corporate Finance

garys@buildabear.com


Media Relations Contact

pr@buildabear.com


Original: Build-A-Bear Workshop, Inc. Announces Increase in Quarterly Cash Dividend

Build-A-Bear's New Frosted Animal Cookie Collection Turns Sweet Nostalgia into a Squeezable TreatMarch 5, 2026 12:02 PM
PR Newswire (US)

A sprinkle-covered throwback meets Build-A-Bear's signature personalizationST. LOUIS, March 5, 2026 /PRNewswire/ -- Build-A-Bear Workshop, the beloved experiential retailer known for "adding a little more heart to life," is serving up a playful dose of nostalgia with the launch of its new Frosted Animal Cookie Collection, inspired by the iconic pink-and-white frosted animal cookies topped with colorful sprinkles. The new line of plush brings a beloved childhood treat into the brand's signature make-your-own experience, blending whimsical design with personalization and heart.







These Frosted Animal Cookie friends, now available at Build-A-Bear Workshop locations and online, feature frosting-inspired colors, sprinkle-style detailing, and soft textures that transform the classic snack into a huggable furry friend. The collection includes Frosted Animal Cookie Giraffe and Frosted Animal Cookie Camel in Build-A-Bear's beloved make-your-own format, as well as three sweet treat Mini Beans™ featuring a giraffe, camel and lion.Guests can personalize their Frosted Animal Cookie plush with a wide selection of Build-A-Bear clothing and accessories, including a new tutu skirt, dress and party hat, all inspired by the cookie treat. A new Frosted Animal Cookie scent is also available to add to any plush, bringing even more deliciousness to life.This new collection is ideal for fans drawn to nostalgia-inspired design, playful pop culture, and joyful moments worth celebrating. The launch supports Build-A-Bear's current brand platform, "The Stuff You Love," which celebrates the emotional connections people form through meaningful moments, memories, and personalized experiences.The Frosted Animal Cookie Collection is available at participating Build-A-Bear locations as well as online at buildabear.com starting today, while supplies last. Stay tuned for more exciting updates and product releases by following @buildabear on Instagram, TikTok and X.For images and additional information, click here.About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life," where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 650 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.4 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.










View original content to download multimedia:https://www.prnewswire.com/news-releases/buildabears-new-frosted-animal-cookie-collection-turns-sweet-nostalgia-into-a-squeezable-treat-302705656.htmlSOURCE Build-A-Bear Workshop

Original: Build-A-Bear's New Frosted Animal Cookie Collection Turns Sweet Nostalgia into a Squeezable Treat

Build-A-Bear's KABU Soars Past Half a Million Views as Toy Fair 2026 Kicks OffFebruary 11, 2026 11:42 AM
PR Newswire (US)

Original animated series celeBEARates major milestone, capturing hearts on YouTube and in Build-A-Bear Workshop ST. LOUIS, Feb. 11, 2026 /PRNewswire/ -- Build-A-Bear Workshop's original animated YouTube series KABU has surpassed half a million views since its recent debut, marking a major milestone as Toy Fair 2026 kicks off in New York City. The beloved brand known for "adding a little more heart to life" is celeBEARating the success of one of its fastest-growing digital properties to date.







Inspired by some of Build-A-Bear's most beloved plush, KABU has captivated kids and families with the vibrant world of Kabuville, home to a group of lovable stuffed-animal characters who learn and grow together as they face friendship challenges, disagreements, responsibility, and self-discovery. Every episode centers on these plush, personality-packed stuffed-animal friends, encouraging kindness and sharing "PAWsitivity" through creativity, collaboration, and playful humor.The KABU series reflects a growing appetite for positive, empathy-driven content that resonates across generations – offering adventurous storytelling for kids alongside humor and heart that parents appreciate."The creation of KABU has been such a joy," said Sharon Price John, President and CEO of Build-A-Bear Workshop. "It seems kids are really connecting with the positive message of the Kabuville crew, which is exactly what we hoped would happen when we set out on this journey."KABU, brought to life through the globally popular kawaii art style, seamlessly extends from screen to shelf with a full KABU plush collection launched alongside the series. Fans can make their own fan-favorite characters, including Bearnard, Bearnice and Catrina, and bring home Mini Beans of Pawlette, Catlynn, Monkgomery, and Bearnice. Guests can purchase KABU products at participating Build-A-Bear Workshop locations around the world or at buildabear.comWith 13 episodes in Season 1 and new episodes premiering every Friday on the Build-A-Bear YouTube channel, KABU continues to build its audience week after week. The series demonstrates Build-A-Bear's expanding capabilities in original content creation, backed by the company's global retail footprint and nearly 30 years of creating memorable experiences for families.For more information, visit buildabear.com/content/kabu and youtube.com/buildabear.View the celebration video .About Build-A-BearSince its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life," where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.0 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.










View original content to download multimedia:https://www.prnewswire.com/news-releases/buildabears-kabu-soars-past-half-a-million-views-as-toy-fair-2026-kicks-off-302685390.htmlSOURCE Build-A-Bear Workshop

Original: Build-A-Bear's KABU Soars Past Half a Million Views as Toy Fair 2026 Kicks Off

Build-A-Bear Workshop, Inc. Names James A. Goldman to Board of DirectorsFebruary 10, 2026 4:05 PM
Business Wire
Build-A-Bear Workshop, Inc. (NYSE: BBW) is pleased to announce the appointment of James A. Goldman to its Board of Directors, effective immediately.


“After conducting an extensive search, we are pleased to welcome Mr. Goldman to our Board of Directors. We are confident that Mr. Goldman’s extensive experience in leading successful global retail and branded consumer companies will enable him to make an immediate contribution as we look to accelerate our long-term strategic initiatives and continue to create value for our shareholders,” said Craig Leavitt, Non-Executive Chairman of the Board.


James A. Goldman has served on the Board of Directors of Domino’s Pizza, Inc., a global restaurant and pizza company, since March 2010, where he is a member of the Audit Committee. In addition, Mr. Goldman serves on the Board of Directors of Abercrombie & Fitch Co., where he is a member of the Compensation Committee and Chair of the Nominating and Corporate Governance Committee. Mr. Goldman currently serves on three portfolio company Boards representing Eurazeo SE, a global investment firm listed on the Paris Stock Exchange, including Q Mixers, a leading premium carbonated mixer brand, Waterloo Sparkling Water Corp., a carbonated beverage company, and Dewey’s Bakery, a premium baked goods company. Mr. Goldman also works with the private equity firm Frontenac as a Senior Advisor and Chairman1st Partner.


Mr. Goldman served as President and Chief Executive Officer and as a member of the Board of Directors of Godiva Chocolatier, Inc. from 2004 to 2014. Mr. Goldman was President of the Food and Beverage Division at Campbell Soup Company from 2001 to 2004 and served in various executive positions at Nabisco, Inc. from 1992 to 2000. Prior to his work at Nabisco, Mr. Goldman was a senior consulting associate at McKinsey & Company, Inc.


Mr. Goldman previously served on the Board of Directors of The Children’s Place, Inc. He also served on the Board of Trustees and Executive Committee of Save the Children in Fairfield, CT, the Executive Board of the International Tennis Hall of Fame, and the Board of Trustees at the YMCA Camps Becket and Chimney Corners in Becket, MA.


About Build-A-Bear


Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to “add a little more heart to life,” where guests of all ages make their own “furry friends” in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear’s pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand’s newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.4 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.


Forward-Looking Statements:


Statements regarding quarterly or future dividends, whether regular or special, payable to the company's shareholders, which may be subject to future increases, decreases, or elimination, as determined by the Build-A-Bear Workshop, Inc. Board of Directors, are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. The company cautions investors that any such forward-looking statements are not guarantees of future performance, including but not limited to, growth, earnings improvement, returns, future dividend payments, or the amount of such payments. Investors are directed to consider the risks and uncertainties in the company's business that may cause actual results to differ and/or affect the board's decision to declare dividends in the future, including those factors discussed under the caption entitled “Risk Factors” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 17, 2025 and other periodic reports filed with the SEC which are incorporated herein.


All of our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260210779758/en/
Investor Relations Contact

Gary Schnierow, Vice President, Investor Relations & Corporate Finance

garys@buildabear.com


Media Relations Contact

pr@buildabear.com


Original: Build-A-Bear Workshop, Inc. Names James A. Goldman to Board of Directors

BUILD-A-BEAR "AFTER DARK" TURNS UP THE RIZZ THIS VALENTINE'S DAY WITH DEBUT OF SILVER FOXFebruary 3, 2026 11:39 AM
PR Newswire (US)

Explore the new plush collection gift sets on the brand's 18+ Bear Cave microsite, tapping into BookTok romantasy and modern charm cultureST. LOUIS, Feb. 3, 2026 /PRNewswire/ -- This Valentine's Day, age isn't just a number — it's an asset, especially when it comes with silver fur. Build-A-Bear Workshop, the iconic retail brand known for "adding a little more heart to life," is debuting the Silver Fox plush as the newest addition to its After Dark collection, available exclusively online through the brand's popular 18+ Bear Cave microsite.







Sleek, salt-and-pepper furred, and full of undeniable allure, Silver Fox embodies the confident, grown-up energy that defines After Dark. From his sharp tuxedo styling to his martini-in-hand attitude, every detail sets the tone and makes him impossible to resist.The collection knows exactly who it's for — "kidults," adults who grew up with Build-A-Bear and now enjoy the brand through a more grown-up, playful lens. Silver Fox leads the lineup alongside fan favorites like the Lovable Lion, whose Rizzler Gift Set delivers king-of-the-jungle confidence with a tongue-in-cheek tee, jeans, black glasses, and white shoes. Cuddly Cougar returns this year as a new Romantasy Gift Set, inspired by BookTok favorites and complete with a plush book wristie and genre-nodding details.Additional furry friends and Valentine's Day gift sets available in the 18+ Bear Cave include:Barkleigh™ Dog Stuffed Animal Rosé Over Roses Gift Set — Includes a "Rosé Over Roses" tee, black skirt, matching boots, and a plush "Pawfectly Pink Rosé" accessorySilver Fox Stuffed Animal Martini Gift Set — Includes a tuxedo, plush martini wristie, and champagne-scented pawsSilver Fox Stuffed Animal Shadow Daddy Gift Set — A tongue-in-cheek nod to romantasy fandom, complete with shadowy accessories and brooding vibesHappy Hugs Teddy Bear Wingspan Matters Gift Set — Includes a "Wingspan Matters" tee with dragon-wing sleevesFor an extra-personal touch, guests can add a Record Your Voice sound chip, allowing them to include a custom message — sizzling or sweet — and turn each gift into something uniquely memorable.Since launching the Bear Cave in 2019, Build-A-Bear has used the 18+ microsite to explore how nostalgia evolves as its audience does. The After Dark Valentine's collection continues that approach, blending the brand's signature heart with pop-culture fluency that feels timely, intentional, and unmistakably grown up. To shop the After Dark collection, visit buildabear.com/the-bear-cave/after-dark.For more information about Build-A-Bear's broader Valentine's Day collection, #StuffYouLove, deals and same-day Uber deliveries of select furry friends and gifts visit www.buildabear.com or follow @buildabear on Facebook, Twitter, YouTube, Instagram, and TikTok.










View original content to download multimedia:https://www.prnewswire.com/news-releases/build-a-bear-after-dark-turns-up-the-rizz-this-valentines-day-with-debut-of-silver-fox-302677927.htmlSOURCE Build-A-Bear Workshop

Original: BUILD-A-BEAR "AFTER DARK" TURNS UP THE RIZZ THIS VALENTINE'S DAY WITH DEBUT OF SILVER FOX

Can't believe they're not bought out yet...

Loser stock in malls that are closing. This is going to zero. Short all the way sister.

Interesting chart and financials.

Nice dip and rip BBw

Sayin'

Jumped up 40% yesterday on ER

... seems a bit overdone?