Effective Control Transport Inc. (fka EFFC)

[P2O I'm from MO]

attending a conference

A conference which has direct applicability to the subject, mainly vehicle
safety systems and integration into existing vehicle logistic equipment.

Imagine that.

Big Sleep conference

Yeah what a "sleeper" that was, eh? Just for kicks I signed up for the info
last year and I've been receiving updates every so often.

Did you know the National Sleep Foundation has acquired the Big Sleep Show?
They're gonna partner with NBC-Chicago's Healthy Lifestyle Expo in
March 2009. Sure sounds like something related to vehicle safety:

The first ever-ever health event solely devoted to sleep

Our Big Sleep Show will provide an ideal forum for consumers, health care providers and manufacturers to share information about the role of good sleep

Seems like good money used there.

Regards.