"What kind of CEO will call his investors morons"... I think he was speaking to a few investors on this board (not all of them) and since it seems he reads this board I hope he knows some of us would like him to open the stores and then we could make some money. I for one am out $5000.00 and would be interested in getting this thing off the ground.
I would NOT be interested in a reverse split. I would like him to work hard for the investors that are stuck here and would like to see a return on their investment.
How about changing the name to "BUCK-99" or "DOLLAR-99" so we can get better margin on the stuff.
I would still shop at a store that sold stuff for $1.99.
There was a time when there were stores called "5 and Dime" and we know why there are not any of those left.