They guide your decisions and determine your character. Those who live by their convictions are not swayed by their personal preferences or popular opinions. They live by scriptural principles. Strong, biblically-based values are essential for everyone who wants to lead a godly life. But what is a conviction? It’s a belief we hold to be true, no matter what. In today’s culture, you and I need to base our standards on biblical truth. When we are firmly anchored in God’s Word, we're ready to face whatever challenges come our way.