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Re: mick post# 336

Sunday, 08/17/2008 6:24:37 PM

Sunday, August 17, 2008 6:24:37 PM

Post# of 352
WHY A CONSORTIUM?
http://www.iwpc.org/about.shtm
After hundreds of face-to-face interviews during nearly 18 months of work with wireless and RF industry experts in the US and Canada and 10's of thousands of traveled miles, one thing has become very clear:



There continues to be a significant "packaging knowledge gap"
between OEM's and suppliers.



Nearly 100% of the time, when discussing new packaging technology(ies) with top level OEM engineering managers -- they say "…what's that…?"



The companies in the RF/wireless OEM community…

are so busy working on new products, they often do not have time to objectively evaluate alternate packaging technologies and tools. They feel that if they have something that worked in the past, it will work now!



The companies in the RF/wireless supplier community…

find it difficult to objectively identify the needs of the wireless OEM who are further up the supply chain. The "OEM Technology Tradeoff Analysis Managers" are so busy, they do not often have time to come to conferences or trade shows to meet the suppliers who exhibit.

The net result -- since this industry is moving forward at warp speeds, the suppliers and OEM's are not efficiently learning about each other, hence, costs are higher and time to market is slower.

The Consortium is a pro-active organization of WIRELESS AND RF PRODUCT OEM’s and their suppliers. Our mission is to facilitate communication up and down the supply chain, to:

Reduce Costs
Improve performance and
Decrease time to market

... with an emphasis on packaging and interconnect technologies.

Suppliers are able to efficiently learn about the technical and business needs of wireless & RF OEM's so they can make the appropriate development investments.

OEM's are able to efficiently learn of the developments of suppliers so they can consider these developments on their product development roadmaps.

GOALS

Short Term

Simply put -- to provide accurate, objective and timely information to members in order to facilitate:

Improving performance of wireless and RF products,

Reducing "total" costs ultimately to the service provider and consumer, and

Reducing time to market.

for ALL types of wireless and RF products, from RF shelf tags to satellites

Shelf Tags
Handsets
Base Stations
Satellites
WLL
WLAN
Commercial Radar
VSAT
LMDS
Point-to-Point
Other products…

for ALL levels of packaging, from device technology to system

Design Tools
Raw Materials
Materials
Active Device Technology
Passive Device Technology
Device Interconnect
Substrate Interconnect
Shielding
System Packaging

by ALL available means of communication.

Longer Term

As we proceed with meeting the short-term goals, our goals will evolve.

For example:

One potential longer-term goal already being considered is to identify developments, which exceed the capabilities and resources of a single company. Once these developments are identified, the Consortium will work to prepare a "White Paper" Proposal, which makes the business and technical case for that development, then seek funding from appropriate sources.

Once funding is obtained, the Consortium will manage the development, demonstration and commercial insertion of this new technology with its members & selected outside sources.

HOW WILL WE MEET OUR GOALS?

Short Term

The Consortium members will identify those companies, worldwide, whose products and technologies need to be understood more clearly.

The Consortium Management Team will: CONDUCT AND REPORT 100-125 FACE-TO-FACE INTERVIEWS PER YEAR, WORLDWIDE



Travel, worldwide to conduct 100-125 face-to-face interviews with selected companies to identify the current and future needs of wireless & RF OEM's and the capabilities of suppliers. These interviews will result in detailed interview reports and analysis and these reports will be made available on the WEB to members.

ATTEND AND REPORT ON TECHNICAL CONFERENCES, WORLDWIDE


Travel, worldwide, to attend as many technical conferences on relevant topics and report findings on the WEB to members.

CREATE AND MAINTAIN "KEY-WORD INDEX SERVICE"


Maintain an ongoing wireless and RF packaging industry "keyword index service" for many major technical proceedings, trade newspapers and magazines, interview reports, sales literature, etc. and make this searchable index available to members on the WEB page. (see sample, page *)

HOLD 2-3 FORUMS PER YEAR

Set up, manage and run 2 to 3 Forums per year, on topics identified as important by members. These Forum provide face to face interaction with all levels of the supply chain to address pressing technical challenges and provide plenty of "hall time" for attendees to interact.

CREATE AND MANAGE WEB PAGE

Design, set up and manage a WEB page to:

Disseminate the interview report information to members.

Disseminate technical conference reports.

Disseminate RF materials data

Disseminate the key word index resource to members.

Disseminate Forum transcripts.

Provide a question and answer interface between professionals, worldwide

Link to other relevant WEB sites

WHO SHOULD JOIN THE CONSORTIUM?

Those companies who wish to obtain timely, unbiased, objective and ongoing visibility to the needs of the wireless/RF OEM's AND the current and future capabilities of the supplier supply chain, worldwide.

Here's why…

Timely interview reports
Timely conference reports
Access to Forums and Forum transcripts
Keyword index with internet links on WEB page
Company link on the WEB site
Access to consultant(s)
To provide a ready access of OEM's and suppliers requirements and developments.

SUMMARY OF CONSORTIUM PROGRAM

Member Benefits Automatic receipt of reports created by face-to-face and telephone interviews with relevant companies during the membership year.
Access to detailed wireless literature index (1,000's of documents key-word indexed).
Access to Forums held during the year.
Access to deepest levels of WEB site.
Can suggest companies and/or topics to research.
Company link on WEB site.

WEB Site The WEB site will be created and used as a central point of information dissemination and for questions and answers related to Wireless Technology, worldwide.
The WEB site will be created with various levels of access.
The highest level will be available to anyone.
The deepest levels will contain detailed information available ONLY to members.

Forums At least 2 Forums will be held each year with 3 to 4 half-day sessions on various product topics.
We will try to tie these Forums to existing Wireless Conferences, so that we have access to experts in the various areas of interest.

Investment Please call IWPC for details.

APPENDIX

SUPPLY CHAIN MODEL IN THE WIRELESS & RF PACKAGING INDUSTRY

Below is a model describing the supply chain of the wireless & RF Packaging Industry. One of the goals of the consortium is to conduct interviews with ALL levels of the supply chain and invite members of all levels of the supply chain to take part in the interactive Forums. This concept provides invaluable visibility up and down the supply chain to all present at the Forums.



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