Small claims court is the wrong venue for this type of action. Cotton would retain an attorney who would file a motion to have it moved into a regular court; then you would be compelled to hire an attorney as well or lose by default and be stuck with all of his attorney fees.
If it was as easy as filing a small claims action then people would do it every time they made a bad investment.
You can be certain the wording of Cotton's press releases are vague enough to protect him from this type of action anyway.