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HFBV News Hall of Fame Beverages appoints vice president of ...
Friday, July 4, 2008 7:46 AM

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News for 'HFBV' - (Hall of Fame Beverages appoints vice president of business development)


Jul 04, 2008 (Datamonitor via COMTEX) -- Hall of Fame Beverages, which
manufactures, distributes and markets non-alcoholic beverages, has appointed
Harold Reyes as vice president of business development for the Hispanic market.

Mr Reyes will direct and develop distribution, marketing, and advertising
campaigns targeting the Hispanic market. The company said that Mr Reyes brings
to Hall of Fame Beverages (HFBV) direct access to thousands of independent
convenience stores located in key Hispanic communities throughout the west and
southwest of the US.

Along with his strategic planning and implementation skills, Mr Reyes produced
television and radio commercials for Hansen's Natural Smoothies targeting the
Hispanic market, as well as organized sampling events to create brand awareness
to reach this market segment.

Robert Rosario, CEO of HFBV, said: "I am thrilled to be working with Mr Reyes
again. The timing is perfect in light of the geographical reach of the
distribution announcements we will be making in the upcoming weeks. Mr Reyes is
a team player and was instrumental in assisting me in the successful rollout of
the Hansen's Natural Smoothies nectar line for the Hispanic market."



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