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HFBV News Hall of Fame Beverages, Inc. Announces the Additio...
Thursday, July 3, 2008 10:00 AM

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News for 'HFBV' - (Hall of Fame Beverages, Inc. Announces the Addition of a New and Valuable Member of the Team)


LOS ANGELES, Jul 03, 2008 (BUSINESS WIRE) -- Hall of Fame Beverages, Inc. (Pink
Sheets:HFBV) is proud to announce that Harold E. Reyes will be joining the HFBV
Family as Vice President of Business Development for the Hispanic Market.

Harold E. Reyes will direct and develop distribution, marketing, and advertising
campaigns targeting the Hispanic Market. In addition, Harold instantly brings to
HFBV direct access to thousands of independent convenience stores located in key
Hispanic communities throughout the West and Southwest of the United States.

"I am thrilled to be working with Harold again," said Robert Rosario, CEO of
HFBV. "The timing is perfect in light of the geographical reach of the
distribution announcements we will be making in the upcoming weeks. Mr. Reyes is
a team player and was instrumental in assisting me in the successful rollout of
the Hansen's Natural Smoothies nectar line for the Hispanic market."

Along with his strategic planning and implementation skills, Harold produced
television and radio commercials for Hansen's Natural Smoothies targeting the
Hispanic market, as well as organized sampling events to create brand awareness
to reach this market segment. He is a consummate guerrilla marketer and
self-starter.

In addition, Mr. Reyes is a major television producer of hit television shows in
the Hispanic market and currently has three top ten shows on the air on the
Azteca America network.

Because of his strategic alliances with the Azteca America network, Harold
expects to develop strong marketing partnerships for major product integration,
brand awareness promotions, and placement on television shows.

Harold states, "One of the things I learned is that hope is not a strategy. I do
not hope to succeed in increasing sales and distribution of HFBV. I am outlining
a very specific plan with key strategic alliances that will shake the market. I
think BIG.

"It's a natural law to grow from small to big. Plants do it, children do it, and
companies do it. There is an imminent growth for HFBV.

"The management team I met is very solid and achievement driven. It's great.
Robert Rosario is one of the best elements you can find in any marketing
campaign and HFBV has him. I am glad I am part of the team because I know deep
inside that our success is the result of a natural law. All the elements are
present to make HFBV a very successful beverage company."

"Harold's Hispanic Marketing experience, along with his distribution and
advertising know-how, will be a valuable asset in reaching the Hispanic market,"
stated Calvin Ross, COO of HFBV.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above
may be forward-looking statements that involve certain risks and uncertainties
that could cause actual results to differ from those in the forward-looking
statements. Words such as "anticipate," "believe," "estimate," "expect,"
"intend" and similar expressions, as they relate to the Company or its
management, identify forward-looking statements. Such forward-looking statements
are based on the current beliefs of management, as well as assumptions made by
and information currently available to management. Actual results could differ
materially from those contemplated by the forward-looking statements as a result
of certain factors such as the level of business and consumer spending, the
amount of sales of the Company's products, the competitive environment within
the industry, the ability of the Company to continue to expand its operations,
the level of costs incurred in connection with the Company's expansion efforts,
economic conditions in the industry and the financial strength of the Company's
customers and suppliers. The Company does not undertake any obligation to update
such forward-looking statements. Investors are also directed to consider all
other risks and uncertainties.

SOURCE: Hall of Fame Beverages, Inc.




CONTACT: for Hall of Fame Beverages, Inc.Investor Relations:Phillip Morgan, [e-mail]




Copyright Business Wire 2008

-0-




KEYWORD: United States

North America

California

INDUSTRY KEYWORD: Retail

Communications

Advertising

Marketing

Food/Beverage

Consumer

Hispanic

SUBJECT CODE: Personnel

Source: Comtext Market News
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