Might as well drop this bomb. I've seen this many times and I posted about it a few days back. The PR is part of a package stock promoter deal and he calls the shots stock wise, imo.
Here's an example: (Identifi corp - OTCBB: SFLK) R/S PR
"The reverse split is part of our overall strategy to achieve the optimal capital structure for IdentiPHI," stated Steve Oyer, Chairman & CEO of IdentiPHI. “With this action we enable ourselves to move towards accomplishing a number of our immediate goals: 1) simplify our investors’ understanding and visibility of our earnings on a per share basis, 2) attract and retain long term institutional shareholders through a higher share price and manageable share count, 4) move us closer to the opportunity for re-listing of our common stock on the NASDAQ Capital Market or other national exchange.”
Here's MNTY's R/S PR: (Almost identical)
"The reverse split is part of our overall strategy to achieve renewed liquidity required for both the current and future growth of Market 99. With this action we enable ourselves to move towards accomplishing a number of our immediate goals of, 1) simplifying our investors' understanding and visibility of our earnings on a per share basis, 2) attract and retain long term institutional shareholders through a higher share price and manageable share count, 3) move us closer to the opportunity for listing of our common stock on the OTC Bulletin Board Market."