I'm going with an optimistic approach....UC already knows there were diamonds in the samples. He now wants to increase exposure before releasing the news. A few days before the race he relases PR "Diamonds discovered". Now, what red blooded American hasn't, at some time in their life, dreamed of finding a rare coin, a painting worth millions at a garge sale, gold...? With the CMKX car, millions will be seeing, likely for the first time, a company who recently "discovered diamonds". They'd find the PPS affordable but on the rise. We now have people doing what everyone at one time or another does and that's investing in something that's likely too good to be true, but are willing to take a chance. Doesn't that describe everyone who owns CMKX? With the new exposure, and PR, PPS starts shooting up and we all get rich, never mind O/S or whether diamonds are ever actually mined...