Boards
News
Market Data
Markets
Discover
Discover
AI Subscribe Login/Register account icon
S&P 500
6,716.09
(
0.25%
)
US TECH 100
24,301.20
(
0.70%
)
Dow Jones
46,993.26
(
0.10%
)
Brent Oil
99.83
(
-0.81%
)
Bitcoin
74,050.42
(
0.15%
)
News Focus
News Focus
Post# of 257253
Next 10
Public Reply Private Reply New Post
Keep Last Read
Keep Next 10 Report Keyboard Shortcuts
Next 10 Prev Next

zipjet

Send PM Follow Ignore
Followers 36
Posts 2637
Boards Moderated 0
Alias Born 10/06/2003

zipjet

Re: ThomasS post# 62157

Thursday, 05/01/2008 9:50:22 AM

Thursday, May 01, 2008 9:50:22 AM

Post# of 257253
>> Craig Wheeler mentioned today that he wouldn't expect SNY to launch a generic, due to economics, unless there were several competitors on the market with generics...or something like that...

The issue for SNY is whether they want to maximize profits or prefer reduced profits and are willing to do so to reduce the effectiveness of rising generic competition.

Wheeler is right that from a classical economic analysis it would be better for SNY to intro a licensed-branded just before a 3rd or 4th competitor come to market.

ij

There are times when rules and precedents cannot be broken; others when they cannot be adhered to with safety. (Thomas Joplin)

Public Reply Private Reply New Post
Keep Last Read
Keep Last Read Next 10 Report Keyboard Shortcuts
Next 10 Prev Next

Trade Smarter with Thousands

Leverage decades of market experience shared openly.

Join Now