Celsius Holdings Inc (CELH)

[mullimatt]

As well, it is obvious that the company needs money to grow. Any growth-stage company does.

Now, as an investor, where would you rather see that money come from? There are two choices:

1) From a financing company that is only going to buy the shares at a discount and then sell them on the market? (Hence increasing the float).

OR

2) From an invested party (e.g. a distributor like J&G) who has something riding on the success of the company? (i.e. the more cans they sell, the more profit they make).

Personally, I would rather option #2. Wouldn't you?

We know that J&G is not going to turn around and dump their shares into the market. This deal is only the beginning. I mean, Lebanon is only one country. J&G's outreach spans further than just one country. J&G are in this for the long haul, to build a successful, international brand.