Snackman -- SKS brought up educating the value resellers as regards selling the Key Management and other tool software as the customers of the OEMs realise that they need to "manage" trusted computing.
In addition, the eventual move to 100s of millions of computers means a move to the consumer market. Either scenerio requires people BEYOND the OEMs to issue purchase orders for WAVE's software. People have to know its there.... know the purpose..... know the brand. Planting the flag is a necessary first step.... building the colonies of clients is what is required for sufficient earnings to survive.
You are entitled to disagree, but I believe that SKS is winning the long war of capturing the TPM hardware OEM market and now must build staff to win the distributing the software wars. The OEMs have now created a market into which we can sell services, but the OEMs are NOT going to sell our service... We have to LEARN how to do that.
And while I think SKS has done an incredible job of selling the OEMs, I do believe that building the branding, PR and marketing staffs for ALL the divisions is essential.
The tech guys love the toys, but marketing them is what creates the wealth. What if they built an Embassy and nobody ever used it? The OEMs don't really care about folks using the $1 TPM chip once they sell the machine. Wave has won the battle of worldwide distribution of the platform with the OEMs.
A new battle is starting for MARKET SHARE of management software..... IT managers, resellers, and ultimately consumers have to understand the BENEFITS of having TPM management software. For that matter, I have to understand the benefits of having that software.
For example, I need a clearer answer to the question....if hardware is needed to secure software and the key is in the chip....then where are the keys kept when the IT manager has a file of them for his own machines? Is it still in hardware or is it encrypted but in a software file on the company server?
After all the talk about software vaults are the private keys sitting out somewhere waiting to be hacked? Why doesn't the ability of a third party to hold the keys for the purpose of recovery in a sense invalidate the basic concept of a "private" key.
Can't sell a product that the non-techies can't understand and Wave needs to splain key management much better to the end users and us IMO
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