It all depends on how you look at it!
If they add 4 more store they will from your formula lose 80% more money. this is good because if the add 5 more store they would lose double, by added only 4 store they limit the loss, hence, you save 20%. So the point is never add a multiple of 2x or 3x to control losses. We are making it up in volume. look on the bright side the taxes we don't have to pay and the loss carry forward up to $3000 per year for ever till you use it up. So it good to lose money. Now to finish this post with a word of advise...When I buy a stock you should sell short. Only then will you become rich.
This is only my opinion. You should research before you invest to limit your risk. When you invest in pinks its all risk and most fail, Never risk more the 10% of your holdings in pink sheet stocks!
Howard Haftel