honestly, i don't know when the price was set. i was told yesterday it wasn't etched in stone. today, in retrospect, i don't believe that. ( you'll understand my reasoning when the pr comes out) in any event, it's a step in the right direction. hopefully we move foward from here. i'm sure we're all hoping the next pr will include an announcement regarding a franchise or two. that would be the icing on the cake and a very nice early christmas present. ( or in my case; chanuka) good luck to us all. ps i will say this.... diggr had pretty good info.( how's that for a clue?)