>> Do we know who at Sermo is doing the "substantiating"? Are they qualified...and their own record beyond reproach? I think these issues will dog them, and it's what makes the whole thing seem a bit smarmy, for lack of a better word.<<
I think the whole concept is smarmy irrespective of the bona fides of anybody's credentials.
Genuine (unrewarded) networking between physicians for information exchange = good.
Incentivized gossip for avaricious hedge fund managers = smarmy