"They have taken extreme steps to tap the power of viral marketing. They own a NASCAR racecar. They own a blimp with the world’s largest mobile screen. And they are the official pain-reliever of WWE Wrestling. On Tuesday (Sep 18, 2007), Michelle Shearer and Mark DeMattei of 360 OTC will join us to talk about their viral marketing initiatives at the next Digital Brown Bag. I promise it will be interesting! Join us."