Celsius Holdings Inc (CELH)

[Trinityz1]

Long term retail investment viability, imo,

is a critical factor for the success of this company.
Current share price indicates that there is a failure
to recruit such long term investors.

The studies don't appear to be helping.
It is very likely that they are raising more questions than
they are answering. It's a predictable result.

SP drops appear to be a somewhat serendipitous result.
Product distribution and aggressive marketing are more
likely to produce success. The real problem here is there's
just too many energy drinks in the market already and
Celsius is having difficulty getting people to switch
to it as an alternative and part of weight management.

Most people want their pick me up.....
and they want it NOW.
They use what they like and what their body has become
accustomed to.
Like it or not, sugar and caffeine products still give the public
what it wants, whether it is good for them or not.