summary of annual mtg from...
another board - lots of great info and lots to be excited about IMO:
Great article on Indian product and the business owner also sees this as a great market opportunity.Yes,the indian Lifeway product is called Lassi and comes in a couple flavors(soon)- one was mango. Meeting was excellent -lots of decent questions.Walmart in Chicago has grown from 17 to 36 stores.
Conservative prediction (way it was stated) of 25-30% growth for entire company.Danone is spending 80-90 million a year on TV and other marketing regarding Dnone products educating the consumers of the benefits of probiotics.HUGE ,huge help for Lifeway sales imho. Sending product to Mexico in a small venue to start. Negotiating with a canadian maker to make the kefir for canada .That will add several million to sales.Costco -two new markets -Atlanta and ,I think,Florida.Organic sales growing 60-70% and conventional milk products 20%.This will help with milk costs. Milk costs jump around.After looking at a chart of milk prices ,one can see significant drops after spikes ,so we may be in a good position shortly with conventional milk.Milk prices not that big an impact,however.Lifeway can raise prices and pass on to consumer as it is not a basic product like milk itself(Dean Foods is an example).Fortune mag called to double check company info,so not definite ,but we oughta stay on top 200 small company list when it comes out (anyone know?).imho
Oh yeah,big one (I think) Lifeway name and probug caricture on tall visual lighted display in Times Square (I think next month ,but could be wrong ,my notes also said November) for a month.Think it coincides with Fancy Food show.Nasdaq rep at the annual meeting.New east coast rep and west coast sales rep.West coast sales rep added 1000 accounts in 6 months.Doing TV (probably) in California.This is a plus(imho) as company has been a little timid to advertise in media other than print on a consistent basis outside of Chicago.Undestandable as sometimes you get stuck with high rates,but still....
Kefir bar being marketed .Still working with trademark attorneys on name.Three flavors.I had the peanut .It was very good.I`d defintely buy it in a store for $1.39 or less.These energy bars are a nice growth area imho.I buy them all the time to get me thru lunch.Soytreat sales stable-two flavors now. Lafruta increasing sales.Acai/pomenganate flavor due out in a month(this will be my new favorite for health benefit)
Edward is maturing and seems focused .Julie is terrific.I just read her dialogue in the March12 Wall Street Transcript.She is a bright,bright gutsy young woman.Very articulate and spots trends as well as anyone.Obviously a very positive meeting .About 50 people attended
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