"True DD" corrected:
(1) Returns are a past problem. TRDY doesn't accept returns any more.
(2) There's new Sesame Street titles. Why is it not on the website yet? Probably for the same reason the new Disney titles weren't on their website for a while -- they sell only a tiny little fraction of their sales through the website. I get an excellent feeling, however, that they are in their mail-order catalog. I requested my copy a couple of days ago. We'll see.
(3) 2006 stunk on ice vs. 2005. That's why the stock price is at .003. I didn't even recall that Disney sales were even up 3% over 2005. Nice. I thought they were down actually. The question is whether this Fall & Xmas will be better than last. I think it will, and I think the stock price will run in anticipation.
(4) The same customers have been buying TRDY products for years -- that's silly to state that the no-return policy means they'll never buy from them again because Wal-mart, Target, Costco, etc. etc. are still buying. Your notion that word is going to get around town about TRDY's Disney books is a little.....bizarre let's just say. :) Disney is obviously statisfied with their quality and sales levels. The problem was the lack of new titles being released -- AKA lack of product for sale. In the book industry, you have to constantly have a fresh supply of new products to sell. TRDY disappointed last year but this year, so far, it looks like they are coming back from the dead with a vengence. And at a market cap of less than $2 million.
(5) Market cap of less than $2 million. If they can make $250,000 a quarter average going forward which they have proven they are capable of doing when they had less going for them in the past, that's an annual pace of $1 million. A mere 10-20 PE ratio would make this a 5-10 bagger.
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