Trudy Corporation (fka TRDY)

[Billg33]

Now for the true DD

"3+ months ago I wrote TRDY for dead. I hadn't found any evidence of new titles of many magnitude in months. A steady stream of new titles have always been a driver of sales and profits for them, and I've always stated that was their only hope of recovery was to repeat that again."

Answer: They have always had new titles. The problem was they weren't selling and were returned. He even admits this later in the post.

"3+ days ago I couldn't believe my eyes when I discovered so many new titles, many of them Disney and some of them even Sesame Street."

Answer: Do a search for soundprints at Barnes & Noble, Amazon etc. and you get dozens if not hundreds of hits although most are not in print anymore. As for new titles why isn't Sesame Street even on their website. Sesame Street came out last year. Inexcusable. My guess is they can't afford a webmaster to redesign their site because their money is so tight.

"And their Disney books have always sold, especially new titles when they first launched leading to some huge sales and handsome profits. And that was with a fraction of the titles they have launched recently."

Answer: 3% increase in Disney Sales from 2005 to 2006. Whoopeee

"That means they are SOLD because there's no returns. The biggest problem this company used to have was big sales then big returns."

Answer: With a no-return policy that means that any store who doesn't sell the trudy's products they purchased only gives trudy a one-shot boost. They would never buy from them again and word would travel around the industry to stay away from trudy.

I hope this helps. Knowledge is power.