EZ Hate to rain on your carefully crafted responses to all things Leonidas, but a quick check of my local upstate New York Circuit City revealed that they carry actual DVDs of the Pleasure Drivers in the store. I would guess that this means the Sunday fliers were not in error, and that Circuit City stores everywhere have the DVD in stock.
Doesn't ensure stock market success, but it's not a bad sign, either.
And about the script option--maybe you could tone down the rhetoric a bit. If they've chosen to option the script, then they are going to take the next steps to bring it into production. And if it made into a decent movie, which seems likely, then it will appeal to people who might not know about Durante. As amazing at that may seem.