Option on script is hype. They don't say how long they have it locked up, maybe one day. How would they produce it? Holy Moly: Jimmy Durante, who died 27 years ago, should fill theaters! Few people under 50 would even know who he was. Not many under 70 would be fans.
This all smells like pump and dump. Warner Brothers Studios gives short term rentals on even one office according to a web site.
Another thing, Circuit City sells the DVD by mail. Their web site doesn't show it being available in stores.