Dell Inc. Pins Hopes On Services To Boost Profit-WSJ November 10, 2003 The Wall Street Journal reported that Dell Inc. is applying the low-cost techniques that put it atop the PC industry to the computer-services business. It is tapping a glut of trained technicians and hungry-for-work service companies, aiming to make the unsexy business of maintaining and servicing computers for corporations its next big moneymaker. The low-cost structure mirrors the way Dell revolutionized the PC business a decade ago. While competitors designed their PCs with special bells and whistles and filled warehouses with them, Dell bought components off the shelf and built the computers to customers' orders, reducing overhead and keeping prices low.