Liquidmetal Technologies Inc (LQMT)

[chipboarder]

Thanks for your input…I’ll file it accordingly.

I remember that Marketing comes in 2 flavors…”PUSH” and “PULL”. LiquidMetal has been using the “push” approach for acquainting the potential customer base and selling the benefits of the technology. The ultimate hope is that the message will land on fertile ground (and solve a problem) so LQMT can be “discovered” and be successful. This approach hasn’t been able to get results probably because the technical hurdles are too high and having an uncomfortable risk of failure.

In the “pull” scenario, the product or technology brings unique properties to the the game so that the user/customer is compelled to utilize that approach so THEY can be successful. They are on board from the beginning and committed to its success. The spline application meets that definition

Two sets of conditions …requiring different approaches.

It’s almost 4:30….time for my 10 minute power-nap. cheers!