Well said Nikodemos. I remember, my mom who is very religious (Catholic) loved the TV mini-series, "The Thorn Birds" starring the late Richard Chamberlain, currently living Rachel Ward. It's about a priest who still believes in his faith but falls in love. It was a HUGE hit. If HHSE can tap into this niche-market, it will no longer be a "niche" market, and Hannover House will be leading the way.