Contrarian Value Ideas

[fung_derf]

Here's a contrarian idea for ya I just can't quite grasp. In the newspaper this week, Motley Fool was recommending $TGT due to their rising dividend. While it's true their dividend is rising, the share price is tanking, so that makes the dividend look even better! Now over 5% dividend, but I just can't see it as a viable investment even though the P/E is currently around 10 with a share price around $88.
I know at some point its a buy, but here?
FWIW, from going into Targets on a regular basis, I think their customer strategy sucks! They are constantly pulling out products from the shelf and replacing them in an effort to only carry top sellers. To me, this creates a scenario of finding a product I love and then its gone the next time I visit.
They also have a tendency to suggest you buy from them online. THIS is NOT their niche! If I wanted to buy online I wouldn't have stepped foot in there in the first place. One day I was searching for a product I couldn't find any longer. I asked an employee and without my urging she called for a manager. I didn't care to speak with this guy and even less so when he told me I had to now get it online. I explained to him how Target (and he) were eliminating his job. He didn't get it.
Companies need to understand their own lane and stay in it. Target is NOT going to be able to compete with Amazon and they shouldn't try. Focus on the customer IN YOUR STORE, not the woman at home shopping on her phone.