The Rising Influence of Rising Affluence

[DewDiligence]

DE acquires Guss Automation, maker of autonomous sprayers:

https://finance.yahoo.com/news/john-deere-tackles-labor-shortage-165714859.html

The deal comes about three years after GUSS and John Deere formed a joint venture. In February 2024, the partnership also revealed the Electric GUSS at the World Ag Expo. The machine can reportedly operate for 10 to 12 hours while spraying at full capacity and features a weed detection system that identifies chlorophyll and sprays only where it finds weeds.

…GUSS’ technology uses a combination of proprietary software, LiDAR, GPS and vehicle sensors to navigate through orchards without an onboard operator.

DE, which had been a minority shareholder of GUSS since 2022, did not disclose the acquisition price.