Wednesday, May 14, 2025 6:14:40 PM
I understand why you used that phrase: you thought you could fool someone into thinking you were educated. The problem is, that won't work if you use the phrase incorrectly.
The Netflix business model when they started (your 35 cents): sell subscriptions and mail movies and games to subscribers. When they return the movie or game, mail them the next movie or game on their list.
The Netflix business model today: sell streaming subscriptions.
The BIEL business model: OEM supplier. As different from either of those as one could imagine.
Shall we look at your numbered list?
1) Product price is about the same and Actipatch lasts as long as a monthly Netflix subscription (much longer when the on/off switch is utilized).
2) Actipatch/RecoveryRX has much larger market potential. While both are available to virtually every human on the planet, RecoveryRX Veterinary is also available to their pets!
Also, the high margin RecoveryRX is available by prescription, and the "wellness market" is available for the aches and pains not covered by FDA clearances (menstrual, migraine, restless leg, depression, etc. - just attach to the vagus nerve!).
Regardless, what you are missing here is that the marketplace LOVED getting movies from Netflix and they LOVE getting streaming content. The marketplace does not love BIEL's products. NO THEY DON'T. Too many customers are "one and done" -- they buy one and they don't return to buy more. This happens over and over again, with every promotion in every country. Don't try to deny it. This is the main reason that comparing Netflix to BIEL is like comparing a strawberry milkshake to a kale smoothie.
3) BIEL's product profit margins are much higher as their operating costs are virtually nothing compared to Netflix (no movie studios and actors required to constantly put out new content).
Oh, and when Netflix started -- and remember that YOU are the one who brought up the 35 cents PPS in 2002 -- their margin was simply "burn some DVD's and pay a special rate to the USPS." They made a lot of money on that business model.
Every sentence of your post is pumperpants nonsense -- you don't know what "Standard of Care" means either, I see -- but let's stop there. I didn't want to read THIS far into your opus. (Are you still quoting me? Talk about irony.)
BIEL
