This may be one reason why Telvantis is moving over to messaging ( ex. WhatsApp txt and calls are messaging, FB, Instagram etc )
Also note in this article about the heavier use in developing countries.
Argentina here is considered the heaviest user recently
Click-to-WhatsApp Ads The ad format, which allows users to initiate WhatsApp conversations with businesses directly from ads on Facebook and Instagram, has become Meta's fastest-growing:
It's about $10 billion in revenue in 2024. This strategy effectively monetizes WhatsApp's growth by leveraging Meta's existing ad platforms. These ads, when clicked, open a WhatsApp chat with the advertising business. This feature has been popular in developing countries where businesses might not have a strong online presence. WhatsApp has also introduced a feature called Channels, which allows one-to-many broadcasts. While not yet monetized, Meta has been talking up future growth in this area.
I’ve been living / traveling outside the USA post Covid May 2021 and using my USA phone service provider. I never use my phone service to make calls any more. I just use WhatsApp
Of course the $$$ is in the commercial side now but it’s still got a lot of ground to grow as a market
IMO of course
And we wait for updated words
Aleo Cantania of Mexedia in late 2023 mentioned that the company was moving more to messaging
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